Nigeria ranks 75th in GCI 2019.
As an early starter in ICT, the country has fallen behind others in terms of broadband penetration.
Most GCI indicators place Nigeria below the global average, except for one impressive high-scoring
dimension: customer services. Demand-related indicators rose, including the downloading of apps,
smartphone penetration, mobile broadband subscriptions, and cloud migration. This is despite a drop
in the affordability of mobile broadband contracts. The growth of the Internet/uptake of mobile
technologies amongst Nigerians present huge opportunities for businesses that take advantage of new
technologies such as social media and e-commerce.
The nation needs to focus on its infrastructure establishment. Reliable and affordable broadband for
businesses and homes are critical for future stages of ICT use. A larger group of Internet users and
more online services could stimulate economic growth in this area. Nigeria is one of the largest
mobile markets in Africa and the use of mobile devices provides an opportunity for companies to gain
more analysis and insights about their customers. They can use this data to determine how companies
can improve the customer experience to boost loyalty and continued patronage. This means
opportunities for data sharing and data analytics once hardware and software allow.