Breaking Barriers: A Journey Through Marketing and Technology

During my high school education, my hobby was reading articles and magazines about marketing, which shaped my academic path. I focused on marketing major at University and later had an MBA degree, so I believe that this gave me a distinctive perspective in today’s fast-paced world for designing successful strategic plans.

Throughout 16 years of professional experiences, I have covered the whole life cycle in marketing. I have chances to work on various traditional and digital marketing projects for B2C and B2B customers at different regions in the world. Half of my career has been dedicated to promoting technology solutions and products, encompassing AI, Cloud, Databases, Analytics tools, Server/Storage, and Marketing/Sales tools.

In my professional journey, I had dealt with so many challenges, ranging from gender disparities to cultural barriers. I firmly believe that many of these issues stem from unconscious behaviors rather than deliberate actions. My most significant takeaway has been the importance of maintaining a positive outlook and embracing openness. Progress is achieved by continually setting new goals and persevering in the face of adversity.

Having spent a considerable portion of my career in the technology sector, I have witnessed its predominantly male-dominated environment, presenting unique challenges for women. In my view, it is imperative for modern female leaders to prioritize creating equal opportunities for the next generation of women entering the workforce.

My transition to Huawei has introduced me to a completely novel experience. Before, I had chance to work western and Turkish companies. I have been working @Huawei for about 2 years. I experience the agile technology company harmonized with thousands of years of deep-rooted Chinese culture. What an experience!

Working hard and daring to do something never done before! That is my motto to summarize my vision in my professional as well as personal life.

Seda Özden Erdal: Head of Marketing, Huawei Cloud Türkiye