Powering digital experiences at global scale, one auction at a time

(December 2025) Every digital ad you see — on your phone, on the street, anywhere — is chosen in a split-second auction.

For Azerion, a digital advertising company headquartered in the Netherlands, that means handling more than 30 billion data points every minute, and half a million ad auctions per second.

In this episode of Transform Talks, Executive Editor-in-Chief Gavin Allen sits down with Azerion’s Chief Strategy Officer, Sebastiaan Moesman, to explore how the company delivers “everyone, everywhere” connections in a rapidly shifting digital landscape.

For Azerion, the answer lies in flexibility: a multi-cloud strategy that avoids vendor lock-in, mitigates risk, and ensures every ad reaches the right audience at the right moment.

As AI reshapes the industry, Sebastiaan sees virtual agents becoming essential to managing the thousands of variables that define modern advertising.

He says that, for Azerion, partnering with Huawei Cloud has brought the hyperscale capability and low latency needed to operate at global speed.