Huawei Rises to 70th Position on Interbrand’s Best Global Brands 2017 Rankings
[Shenzhen, China, September 27, 2017] Huawei has risen to 70th position on the ‘Best Global Brands 2017 Rankings’ by Interbrand, a global brand consultancy who has released its brand ranking report for this year. Huawei has seen its brand value grow by 14% compared to that of last year, reaching US$ 6, 676 million. It is now among the 16 brands that have enjoyed a double-digit growth in brand value in the top 100 ranking list.
The most important drivers behind Huawei’s continued growth are its core values of staying customer-centric and inspiring dedication, and the company’s belief that branding is all about integrity.
“Over the past three decades, we have primarily lived our brand and helped our customers succeed through innovative technologies, high-quality products and premium services, and passionate and progressive employees,” said Kevin Zhang, President of Huawei Corporate Marketing.
For the carrier business, Huawei is committed to become a carrier customers’ business partner. It aims to help carriers succeed through digital transformation, maximizing the value of carriers’ current networks and developing video into a basic service. Huawei also enables carriers to provide products and services to industries via the cloud, to achieve value-driven new growth together.
Meanwhile, Huawei’s enterprise business focuses on key industries such as public safety, finance, transportation and manufacturing, helping industry customers to realize digital transformation. Huawei has established a number of joint innovation centers and OpenLabs with customers and industry partners to facilitate joint business success.
In the consumer segment, Huawei is gaining insights into what consumers want, embracing these needs, leading industry changes, and boldly innovating. Featuring sleek, fashionable and innovative design, Huawei’s P series and Mate series smart phones have gained increasing influence on the global high-end market and become an immediate market hit. Huawei Mate 10, the first smartphone adopting a Kirin 970 chipset, will premier in October 2017 in Munich.
In the next 20-30 years, a connected intelligent society will take shape, with all things sensing, all things connected and all things intelligent as its basic characteristics. ICT technologies particularly cloud, big data, the Internet of Things (IoT), and artificial intelligence (AI) will become the cornerstones of the intelligent society. Huawei, as a key enabler of such a society, will join hands with partners to continuously drive industry transformation and social progress.
