Welcome
With the rapid development of the ICT industry, greater connectivity will bring a wealth of opportunities to enterprises and exciting experiences to individuals.
Led by the vision of universal connectivity, the telecom industry will move towards open digital operation and build an open ecosystem through full industry chain collaboration which will become a powerful engine driving the development of other industries. The increasing demand for real-time and on-demand content, as well as all online and user-generated content for social sharing, are bringing the society together with increased productivity, new online experiences and agile innovation.
To celebrate this, the 2015 GSMA Mobile World Congress in Barcelona will bring together over 85,000 attendees. Huawei is delighted to be participating in the event and cordially invite you to join us at our booth.
In answer to these trends, our experts will be on site to discuss hot topics including the evolution of ultra-mobile broadband, Internet architecture-based agile business enablement, cloud-based experience innovation and building an industry chain ecosystem. Through various platforms such as forums, exhibition experiences, summit dialogues, and an evening banquet, we will also share Huawei's concepts, views and innovative products and solutions, inviting you to join us on the exciting path toward a more beautiful world of universal connectivity. Further information on this will be provided closer to the event.
We are grateful for your consistent support and look forward to welcoming you at Mobile World Congress in 2015.
Yours sincerely,
Ken Hu
Rotating and Acting CEO
Huawei Technologies Co., Ltd.
Our Topics
6D Modeling Based Accurate Planning, Improving Investment Efficiency
Due to unbalanced development and distribution of data traffic and user service, how to put the right resources in the right location is operator's first challenge in network construction. Huawei 6D modeling based accurate planning solution helps operators identify valuable area precisely, improving investment efficiency.
Accelerate Digitizing, Boost Digital Business
We are facing a new wave of digital revolution leading to a better connected digital world. Our lives and works are becoming digital. The operation of enterprises are also going digital. Together with millions of digital partners, Huawei will help CSPs to build their digital service ecosystem and aggregate wide variety of digital services. Though digital EA (Enterprise Architecture), agile operation, and data driven customer insight, Huawei will help CSPs to implement digital operation and bring end customers beyond expectation experience. Huawei will be the best partner for CSPs in the connected digital world.
Huawei Shares Its Vision of the Future of Mobile Networks Innovations
Mobile broadband is transforming people’s lives. It’s reshaping the Internet, the industry, and the society. MBB allows users to freely connect with one another anytime, anywhere. At our “Innovative Solutions” booth, we will share the latest insights and showcase our end-to-end MBB solutions, innovative technologies and new products which will allow operators to build ubiquitous mobile broadband networks offering the best user experience. We will also share new ideas and that will define the future of MBB.
Huawei SmartCare and NPS A Powerful Synergy
Using results from a recent project, this paper demonstrates how HUAWEI SmartCare? CEM solution can drive your NPS (Net Promoter Score) improvement program. The key factors which influence NPS can be identified, prioritized and incorporated into a model which accurately predicts NPS results. The insight provided will allow your organization to focus on those changes which will most positively impact NPS for your entire user-base, including the silent majority who never respond to surveys.
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Are You Preparing for the Service-Driven Digital Economy?
At MWC 2015, Huawei Global Services will show you how you could benefit from our SmartCare CEM, build a quality brand MBB, and connect up business and operations through Managed Services.We will explore Telco business objectives & challenges with virtualizing, cloudifying, and digitizing their IT and Business Operations, while also addressing the critical “how to” actions that will help you get there. We’ll conduct senior executive roundtable discussions to explore how Telcos best achieve their IT transformation goals.
What Kind of Smart City Are You Looking Forward to?
Across the globe, cities large and small struggling with issues from public security to traffic congestion are looking for new models, concepts, and technologies. Smart Cities are the answer. Huawei believes that ICT is the "innovation gene" for Smart Cities, the core source for the interoperable networked applications that break the barrier between industry and the public sector to bring tangible improvements to people's lives. Over the years, we have helped implement more than 60 Smart Cities in 20 countries.
IoT, Build A Better Connected World
IoT is the next trillion-dollar IT industry. Huawei's comprehensive solution has been applied to many industries, including smart grid, smart buildings, smart surveillance, and smart transportation. In the future, Huawei will continue to be devoted to the research and development surrounding the IoT and work with our customers to explore unlimited possibilities. In MWC 2015, Huawei will show the intelligent building, intelligent medical treatment, digital journey solutions.
Safe City Guarantee Your Safe Life
With urbanization as a global trend, technology plays an increasingly important role in enhancing the security of metropolitan areas. A smart and safe city system helps to improve incident prevention, enables efficient processing, supports investigations, and enhances national security. In MWC 2015, Huawei will show high-quality ICT solutions that support intelligent situation awareness, seamless coordination and collaboration, and smart decision-making for smarter and safer cities.
SoftCOM and Network Experience Improvement
Network experience has become the primary productivity for all industries, especially for telcos. Huawei's Chief Network Architect, Dang Wenshuang discusses how telcos can tackle the challenge of infrastructure complexity, in order to continuously enhance business agility and improve user experiences.
Carriers' Digital Transformation and Telco OS
Dr. Dong Sun, Chief Architect of Digital Transformation Solutions of Huawei's Carrier Business Group, discusses how telecom operators can become digital ecosystem enablers to deliver optimal user experiences that are Real-time, On-demand, All-online, DIY and Social.
Huawei Warehouse Data Center Solution Help Operators Achieve Fast Time to Market
Huawei Warehouse Data Center Solution can help operators transfer the existing unused warehouse to data center, reduce investment, shorten delivery period and accelerate time to market. This video introduces Huawei Warehouse Data Center Solution key features in terms of its customized design, flexible expansion and green energy saving.
Managed Services to Excel in Operations Transformation
With the massive growth of data traffic, diversified applications, and new technology emerged, Operations must shift their focus from network & service centric to value centric in order to enable fast new product launch and business growth. Huawei is committed to be the strategic partner for operators to transform their operations and cope with the increasing changes market place.
LTE Video: A Medium That Inspires
Facing the challenge of digitalized transforming, Carriers can combine mobile video, big data, cloud computing, CEM, IoT, and small-cell capabilities to innovative their business models, and the user experience. They can build a video ecosystem and business model where carriers can lead in a world in flux in the future.
Mobile Money -- An Indispensable Reform for Mobile Carriers
Mobile Money is the most effective start point the carrier can take to make the business transformation in digital era, which CSPs can fully utilize their own advantages, to quickly enter the finance & payment industry, through sustainable widening the industry ecosystem value chain, to occupy the payment entrance and extends the business to those non Telco sector, such as retail, electricity & water utilities, public transport, education, health care and other public-utility etc.
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Huawei works with Telecom Operators to Focus on Specific Industries and Foster the Development of a Strong Enterprise ICT Ecosystem
Introduction: In the future, competition in the government and enterprise ICT markets will evolve and the main competitors will be industrial alliances and ecosystems, rather than individual enterprises. In response to the ever-changing and fast-growing ICT market, Huawei is committed to leveraging its expertise in communications, computing, storage, and networks to help telecom operators better position themselves and foster the development of a strong ICT ecosystem.
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Build a New Digital Infrastructure
The coming connected digital world drastically changes our business landscape. With all the changes digital revolution made on the production, marketing, logistic and other business processes, the digital infrastructure is evolved to support the operation of new digital value fabric. The digital evolution on business architecture and enterprise architecture brings challenges and opportunities for CSPs. CSPs have unique advantages in building cross-industry digital infrastructures. Together with CSPs, Huawei will conceive, explore and build new business architecture, ecosystem and digital enterprise architecture. Huawei will be the best partner for CSPs in the connected digital world.
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Telco OS: The Key to Future Transformation for Carriers
Huawei has named its next-generation operations system the Telco OS because it covers the entire lifecycle of telco resource, service, and operations management. With Telco OS, carriers can deliver ROADS services to end users and meet the ICT requirements of businesses.
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Global Mobile Awards Shortlist
Award Category 2e - Best Mobile Network Product or Solution for Serving Customers
Huawei entry name: Huawei for Smart Devices & Enterprise Platform
Award Category 6a - Best Mobile Infrastructure
Huawei entry name: Huawei for LampSite Solution
Award Category 6f - Broadband for All: Outstanding LTE Solution
Huawei entry name: LG Uplus & Huawei Cloud-based LTE-A everywhere Suite
Huawei and CEM standards
Huawei has become a leading player in standardizing key aspects of Customer Experience Management. In April 2013, competing against other industry members, Huawei was selected by the TM Forum to lead an industry collaborative effort to develop a common set of customer experience metrics.
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Speakers
Ken Hu
Deputy Chairman and Rotating CEO
Keynote 3: The Road to 5G
3 MAR 09:15 - 10:45
Hall 4 Auditorium 1
Ryan Ding
President, Products & Solutions
Network Evolution in Practice
2 MAR 16:00 – 17:30
Hall 4 Auditorium 5
Chaobin Yang
Chief Marketing Officer
Huawei Wireless Network Product Line
Business Cases for a 5G World
4 MAR 14:00 – 15:00
Hall 4 Auditorium 4
