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Huawei and Hunan Broadcasting System Jointly Launch Media Fabric, an IP-based Solution for 4K Production and Broadcasting

Sep 14, 2018

[Amsterdam, Netherlands, September 14, 2018] At IBC 2018, the world's most influential media, entertainment & technology show, Huawei and Hunan Broadcasting System jointly launched Media Fabric, an innovative IP-based 4K production and broadcasting solution. The solution is based on innovative clean switch technology, adopts Spine/Leaf architecture, supports northbound interface and allows 4K/8K ultra-high definition (UHD) video content production and development of broadcasting systems. Media fabric will enable the decoupling of broadcasting and production systems to eliminate development barriers within the broadcasting and television industry. This will accelerate UHD video content innovation within the broadcasting and television industry and drive healthy development of the global UHD industry.

With the rapid development of the UHD video industry, UHD video services are gradually becoming popular in homes, bringing the ultimate visual experience to home users. However, the production of UHD video content is currently the biggest obstacle in capturing opportunities in this growing area. In particular, the traditional SDI solution lacks operation and maintenance efficiency, scalability, and production efficiency, which limits the capabilities of broadcasters to rapidly develop UHD content for broadcasting and television systems.

To address this challenge, Huawei and Hunan Broadcasting System formed a joint innovation partnership focused on 4K/8K ultra-high-definition video content production, releasing IP-based technology innovations in the production network, and jointly launching the Media Fabric solution.

Huang Wei, Vice President of Hunan Broadcasting System(left) and Jeffrey Gao, President of Huawei Router & Carrier Ethernet Product Line(right)

Huang Wei, Vice President of Hunan Broadcasting System, said: "Through joint innovation with Huawei, Hunan Broadcasting System has achieved a subversive revolution in traditional TV stations. This joint innovation is a key step in our IP network strategy. In the future, we will continue to deepen cooperation with Huawei, strengthen joint innovation, and jointly promote the development of the ultra-high-definition industry."

Jeffrey Gao, President of Huawei Router & Carrier Ethernet Product Line, said: "Media Fabric is Huawei's innovative solution for the broadcast TV industry. The innovative network switching technology truly breaks through the bottleneck holding back the development of the broadcasting technology. In the future, we will continue to focus on the innovation of scenario-based solutions for the broadcasting and TV industry, and cooperate with partners such as Hunan Broadcasting System to drive further innovation and enable the UHD industry to flourish."

As the world's leading provider of ICT infrastructure and intelligent terminals, Huawei will continue to strengthen its innovation investment in the broadcasting industry and build a fully connected, intelligent world together.