Huawei and Industry Partners Win Four Prizes at the World's First New Calling x AI Challenge Launched by GSMA & GTI

[Shanghai, China, June 18, 2025] At the GTI (Global TD-LTE Initiative) Summit held during MWC Shanghai 2025, the winning teams of the world's first New Calling x AI Challenge were announced. Huawei, together with industrial partners, were awarded four major awards, providing the industry with successful cases of 5G-A and AI integrated applications, and offering practical models for the innovative development of the New Calling industry.

New Calling x AI Challenge, co-organized by the GSMA Foundry and GTI, was the first global innovation competition in the New Calling sector. It encouraged innovative and potentially impactful use cases of New Calling services from around the world, in order to rejuvenate the global communications ecosystem. This competition attracted nearly 100 submissions from 16 universities and 58 enterprises, showcasing creative applications tailored for both individuals and enterprises. Such wide participation underscores the global industry's fervor to integrate New Calling and AI technology, as well as to stimulate service innovation.

"5G New Calling x AI In-Nanjing" and "Exploring the New Paradigm of stc Bank's Intelligent Customer Service by Deep Integration of New Calling and AI" project won the first prize

"Service AI x Network AI Empowering the New Calling DC-based Customer Service" project won the second prize

"A2A Intelligent Agent Interconnection Revolutionizing Communication Experience" project won the third prize

In this competition, China Mobile Jiangsu, with industry partners such as Huawei, clinched the top spot with their "5G New Calling x AI In-Nanjing" project, alongside stc and Huawei's "Exploring the New Paradigm of stc Bank's Intelligent Customer Service by Deep Integration of New Calling and AI" project. China Mobile Henan also partnered with Huawei to receive the second place for their "Service AI x Network AI Empowering the New Calling DC-based Customer Service" project, while Huawei claimed the third prize for their "A2A Intelligent Agent Interconnection Revolutionizing Communication Experience" project.

As a groundbreaking innovation in the mobile AI era, New Calling is rapidly gaining momentum for commercial use. Services like Visualized Voice Calling, Idol Calling, Real-Time Translation, and Simultaneous Interpretation have been put into commercial use across China, Europe, the Middle East, Asia Pacific, and Latin America. New Calling is helping operators transform their business model from voice-only operations to content operations. Teamed up with GTI, China Mobile, Huawei, and other global industry partners, GSMA has established the GSMA Foundry and 5G New Calling Task Force. Together, they have launched innovation showcases and white papers to foster collaboration and growth in the New Calling industry.

Ma Peng, President of CS&IMS Domain, Huawei Cloud Core Network Product Line, received the awards. "The integration of New Calling and AI will spur service innovation, transforming the dial pad into an entry for a wide range of AI-powered services, and helping operators achieve business success," said Ma Peng, "The thriving success of New Calling depends on collective engagement and sustained commitment across the industry. Together with operators and industry partners, Huawei will remain dedicated to driving innovation and shaping a transformative future for the voice industry."

MWC Shanghai 2025 will be held from June 18 to June 20 in Shanghai, China. During the event, Huawei will showcase its latest products and solutions in Hall N1 of the Shanghai New International Expo Center (SNIEC).

The commercial adoption of 5G-Advanced is accelerating in 2025. Huawei collaborates with global carriers, industry experts, and opinion leaders to explore how innovations in AI can be used to reshape telecom services, infrastructure, and operations to generate new revenue sources and accelerate the transition towards an intelligent world.

For more information, please visit: https://carrier.huawei.com/en/events/mwcs2025