Huawei and Spain’s Royal Theater Work Together to Reaffirm Commitment to Development of Spanish Culture
[Madrid, Spain, June 27, 2019] Huawei and Spain’s Royal Theater (Teatro Real) have signed a sponsorship agreement to support the development of Spanish culture. Huawei will work with the Royal Theater on digital transformation to make its programs more widely available to the public in Spain and around the world. The agreement was signed by Gregorio Marañón, President of the Royal Theater, Ignacio García-Belenguer, Director General, and Tony Jin Yong, CEO of Huawei Spain.
"For Huawei it is an honor to cooperate with an institution with the stature of the Royal Theater,” said Tony Jin Yong, CEO of Huawei Spain. “This is a space that has hosted some of Spain’s most important cultural events of recent decades. We believe technology should enrich people’s life, and in this age of digital transformation it is essential that sectors such as culture and technology collaborate to bring their full potential to society. We are sincerely grateful to be able to contribute to Spain’s cultural development and we trust this agreement will be enriching for both parties."
"The importance of the agreement, in the sense that it represents another step in the firm will of the Royal Theater to bet on new technologies for the dissemination of opera,” said Ignacio Garcia-Belenguer, the Royal Theater’s Director General. “We have been pioneers among cultural institutions with this bet, for example, with the first rebroadcast of an opera on Facebook. We will continue in this line of approach to opera to expand our reach to the public as well as with other initiatives that will be announced soon ".
Digital globalization of Spanish culture
Each year the Royal Theater generates a large amount of content in video format and in 4K quality. Within the framework of this collaboration agreement, the Royal Theater will be able to consider the diffusion of the main works that will premiere over the coming months, incorporating them into its own channel within the Huawei Video content platform. This will offer direct access to thousands of users of the platform in Spain, and potentially in other countries around the world.
The Huawei Video application is pre-installed on all the company's devices. Huawei currently owns 24% of the Spanish market, and in 2018 it sold more than 3 million devices in Spain, positioning itself as the second largest mobile brand in the country.
The importance of digital transformation in culture
This sponsorship agreement will enable future possibilities for collaboration between both organizations in the digitization process of the Royal Theater. The technological development of Huawei, as well as its commitment to innovation, positions it as a strategic partner in Spain’s digital transformation.
Within the various areas of collaboration that could be explored in this collaboration is development of technologies related to 5G, virtual reality and augmented reality. Also, in relation to the possibilities of digitalization, the experience and leadership of Huawei in the digital transformation of companies in Spain allows the assessment of the development of the Smart Theater concept, which offers users solutions to interact digitally with culture, which is represented in the Royal Theater.