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Huawei Defines ROADS to Value-Driven New Growth

Feb 27, 2017

[Barcelona, Spain, February 27, 2017] At Mobile World Congress 2017 (MWC 2017) which officially kicked off today in Barcelona, Spain, Huawei is leading a number of activities including joint exhibitions, keynote speeches and industry forums, under the theme of "Open ROADS to a Better Connected World". During the event, more than 100 operators and partners from around the world will demonstrate new innovations and ideas jointly developed with Huawei. The company is also engaging in a dialogue with industry partners about the future of the telecoms industry and best practices to help operators achieve new value-driven growth.


Huawei's exhibition booths at MWC 2017

The telecoms industry is in a crucial stage of digital transformation as new technologies emerge to drive a high quality user experience. A Better Connected World is dawning and the potential opportunities for the telecoms industry, which is the primary enabler of industry digitization, are beyond our imagination.

To compete in this new era, global operators are shifting from an "investment-driven" to a "value-driven" business model, where they are prioritizing the user experience, and the delivery of innovative services and greater value to their customers. Huawei helps its carrier customers maximize the value of their existing networks to drive greater efficiency, increase revenues, and sustainable business growth. Moving forward, Huawei will help operators leverage their strengths in data transmission to expand into new areas, such as offering video as a basic service, and cloud services to enable other industries, opening up new opportunities in markets worth trillions of dollars.

To help operators lead in the digital age, Huawei is also delivering All Cloud solutions, enabling them to transform to a dynamic and on-demand approach that will allow them to rapidly expand and meet customer demands. Huawei is dedicated to working with partners to build a sustainable digital business ecosystem.

Huawei deputy chairman and rotating CEO Eric Xu said, "Huawei has remained customer-centric for many years. We create solid value for our customers and strive to become their business partner." To fulfill its mission of "Building a Better Connected World", Huawei is encouraging the industry to adopt a Real-time, On-demand, All-online, DIY, and Social (ROADS) experience as a key standard for success in digital transformation. The company has helped advance the industry's digital efforts firstly on technology and architecture, then to the user experience, and now to the commercial value of digitization.

At its main exhibition booths, Huawei will showcase its growth plans, business models and latest developments in themed areas: 'Maximizing Network Value', 'All Cloud to Support 5G', 'Agile Digital Operations' and 'Cloud-based Digital Services', including a complete range of All Cloud solutions (All Cloud core/wireless/bearer network solutions etc.). Furthermore, customers and partners can visit the Huawei Consulting & Services VIP Showcase, Digital Transformation Dialog Center, Innovation City Exhibition and the Huawei Consumer Area to exchange views with Huawei or to experience Huawei's products and services.

Huawei executives will also give keynote speeches and engage with industry partners at official MWC sessions. Topics will include video, NB-IoT, cloud services, Telco 2.0, digital ecosystem and Huawei's vision for 2020.

Adhering to the principles of "openness, collaboration and shared success", Huawei will hold joint exhibitions with 100+ operators and partners at MWC 2017, compared to 70+ last year. Huawei will, as always, hold an Open Day on the last day of the event (March 2) to engage with partners and experts from diverse geographies and industries.

After 30 years of expansion, Huawei is now a world-leading ICT solutions provider. Today it is establishing business alliances and industry alliances, leveraging open-source communities, and running its own developer platform. Huawei is committed to working with its partners to build an open, cooperative industry ecosystem that delivers success for all.

MWC 2017 runs from February 27 to March 2 in Barcelona, Spain. Huawei is showcasing its products and solutions at booth 1J50 in Fira Gran Via Hall 1, booth 3130 in Hall 3, and the Innovation City zone in Hall 4.