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Consumers are no longer content with mere broadband; it’s the services that must dazzle. With 4K video, smart homes, and the IoT emerging, ultra- broadband ubiquity is a must. To recover the investment this will take, telcos are accelerating service experience-oriented business transformation. Unlike network-centered transformation, user experience and innovative services are the driving force of experience-oriented business transformation.
In the future, networks will be "broader, faster, and smarter." Telcos will take full advantage of existing infrastructure and innovative access technologies to provide users with 100Mbps-to-1Gbps ultra-broadband access. In addition to experience-based business operation for existing customers, telcos should expand sites and terminal resources to home users and business users.
To enhance the service experience, telcos must use more efficient systems and more intelligent networks to perceive and analyze customer experiences. Then they can leverage their network capabilities to improve service experience. In this way, telcos can monetize network capabilities and boost network value. As the near-end for users and the main revenue source for telcos, the access network will be redefined in a whole new way. The "last mile" of the access network is being transformed into "the first meter" of an intelligent network portal for users. With Wi-Fi and smartphone apps, the access network is extending further towards the user.
A new era is upon us. Operators will redefine access, and offer users a superior connection experience that enables and inspires.
Zha Jun,
President of Huawei Fixed Network Business Unit
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