XL Axiata, the third largest operator in Indonesia, is carrying out a VAS transformation to address the opportunities brought by the content tsunami which started in their country in 2011. However, this is a mission that cannot be completed by the operator alone. XL partnered with Huawei for a Digital Merchant (DM) program for international partnership and establishment of a platform for end-to-end process and operation.
Joedi Wisuda, VP of Strategic Business & Innovation Technology, Content & New Business, and Revie Sylviana, GM of Content and Applications at XL, share their strategies regarding partner & service selection for their VAS business and give an update on the progress of the DM program.
According to Revie, the program was just starting last year. It’s now building up and has had great progress. “So first of all we need to build the platform and the capability of the backend, which is currently now in progress. We are already seeing a great movement in term of acquiring international partnerships. More and more international markets that previously maybe were not aware of the Indonesia market or previously had barriers to entering the Indonesia market now are already beginning to solve these problems and are already connecting with XL.”
Joedi believes that XL’s partner should deliver the following three points – first one is they have to create the loyalty for XL’s users; second is to enable the end user to expend more and, last but not least, they have to create the stimulation for somebody who has not been using data to use data.
