Huawei HAS Video Session Advances Industry Digitization

Building the Video Experience Industry Alliance to Energize the Digital Ecosystem

[Chengdu, China, April 14, 2016] Huawei held its 13th Global Analyst Summit（HAS）from April 11 to 13 in Shenzhen and demonstrated how video services drive operators' transformation. Today, the Big Video – Everywhere Session was held in Chengdu, bringing together researchers from authoritative research institutes in and outside China, leading global operators, partners from many industries, top analysts, and other industry leaders. Attendees shared their ideas on hot topics surrounding video, including best practices and successful experience, video experience standards, and the U-vMOS Video Experience Industry Alliance.

By 2025, it is estimated that there will be over 100 billion connections worldwide. The digital and physical worlds are increasingly integrated, and the ROADS experience (i.e., Real-time, On-demand, All-online, DIY, and Social) is now a new norm of user needs. Demand for the ROADS experience will drive telecom operators through a process of digital transformation in order to embrace more business opportunities in the fully connected era. At the Mobile World Congress 2016, Huawei laid out its Big Initiatives for operators' digital transformation. The Big Initiatives are Big Video – Everywhere, Big IT – Enabling, Big Operation – Agile, Big Architecture – Elastic, and Big Pipe – Ubiquitous. Big Video will become a basic telecom service and an important benchmark of the ROADS experience. It will help operators achieve business success and lead their digital transformation.

Ken Wang, President of the Marketing & Solution Sales Department of Huawei Carrier BG, addressing the summit

"Video services are expanding dramatically all over the world," said Ken Wang, President of the Marketing & Solution Sales Department of the Carrier BG, Huawei. "Video is a new untapped market into which traditional telecom operators can expand. In the future, billions of people and tens of billions of devices will connect for video, creating market opportunities worth trillions of US dollars for the ICT industry. We believe real-time responsiveness is a key advantage of operators in the video domain. Operators will be able to sharpen their competitive edge if they combine their real-time capabilities with existing network advantages and if they treat video as a basic service. By developing services for entertainment, communications, and industry videos, operators can lay a firm foundation for their digital business."

Feng Jie, Deputy General Manager of China Telecom Sichuan Branch, said, "As video technology advances and various platforms become more powerful, the video experience is evolving into an ultra-HD experience. In this process, we have seized the opportunity to work with Huawei and partners in the video industry to provide users with a superior ultra-HD video experience. High-quality broadband and ultra-HD video services have brought healthy expansion in the number of our IPTV and broadband users. We are willing to share our strategy and vision for video services, as well as video-related ideas and best practices."

Digital transformation cannot be completed by any industry in isolation. It requires open cooperation and joint innovation across an entire ecosystem of contributors. As an important part of operators' digital transformation, video requires its own supporting ecosystem. Huawei believes a comprehensive and unified standard for measuring the video experience will be necessary if operators and the video industry are to work together to improve user experience. At the Ultra-Broadband Forum in September 2015, Huawei unveiled its video experience measurement system, U-vMOS, providing the industry with a unified standard to measure user experience across different screens, networks, and services. With a unified measurement standard, video services have a sound basis for rapid and stable development.

At the video session, Yang Kun, Head of the IP Service and Application Workgroup of the IP & Multimedia Communication Technical Committee of the China Communications Standards Association (CCSA), highlighted the recent moves towards unified standards for the video user experience and their importance for the video industry. He called for all partners in the video industry to jointly develop video experience standards. He announced a plan to launch the U-vMOS Video Experience Industry Alliance (VEIA) with Huawei and other industry partners in the third quarter of 2016. This alliance will work to improve the video user experience and promote the development of the video industry.

Ken Wang said, "As a crucial player in the video industry, Huawei is committed to improving the standards for measuring video experience and to supporting the development of the video industry. As Huawei helps operators build networks with the best video experience, we are also willing to build up a vibrant video ecosystem with industry partners. This partnership will support the sustained, healthy development of the video industry. Ultimately, this brings benefits for operators, for industry partners, and for Huawei."

At the video session, attendees shared their insights and comprehensively discussed various key topics: stories of successful experience with video experience platform operations, collaboration across the video ecosystem, and the importance of setting up standardized video platforms. The session also generated broad consensus on the need to work together to accelerate video experience standards, and to build a flourishing video ecosystem.