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Innovation is an uphill climb

(March 2024) Thomas Bubendorfer is a solo mountain climber, keynote speaker, and an evangelist for doing less.

“People just work too much,” Bubendorfer says. If someone says ‘I'm working 10 hours a day, six days a week,’ and you tell them, ‘That's not enough,’ he will clench his teeth and gradually say, ‘Okay.’

“But if you tell that person, ‘Look, 10 hours is too much, work eight hours,’ they can't do it. Less is not something that's set in the minds of business people.”

Yet rest is vital if businesses want to achieve top performance. “If businesses thought more about quality as opposed to quantity, I think they would thrive even more, and more healthily for their employees,” Bubendorfer says.

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