Huawei UBBS Kicks Off in Dubai for MENA Leg of World Tour

[Dubai, United Arab Emirates, May 19, 2016] Today, Huawei UBBS (ultra-broadband summit) world tour made its stop in Dubai, MENA region. With the theme of best video experience-driven ultra-broadband, the summit has attracted the active participation of mid- and high-level executives from operators, consultants, and video partners. As a leading ICT solutions provider, Huawei demonstrated the future-oriented ultra-high definition 4K video, virtual reality, and other immersive experiences.

With the rapid development of the ultra-broadband industry in the MENA region, video is becoming a basic service of operators. To help operators seize this opportunity for development, Huawei stated at the summit that：

• Content providers and operators should diversify cooperation and find win-win solutions.
• The constant evolution of user experience and changing consumer characteristics force the broadband industry to take on new challenges in order to provide the best experience for its customers and achieve business success.
• The transformation of network architecture and new technical innovations ensure that network construction will be driven by the need to enhance user experience. Efficient operation and customer experience management is an important aspect of this transformation.

Additionally, Huawei pointed out that broadband development drives economic development. Network operators need to meet customer demands quickly by constructing high quality ultra-broadband networks to provide customers with the best experience.

At the summit, Steven Hartley, chief analyst of Ovum gave a keynote speech on Middle East and North Africa broadband experience insight, in which he stated: “Video has become the key for carriers to grow revenue. Furthermore, increasing speed is the key to delivering an optimal user experience for video. Therefore, Ovum suggests future broadband networks should aim for a minimum speed of 10 Mbps, with an average of 25 Mbps."

Yu Xiangping, vice President of Global Marketing & Solution Sales of Huawei Carrier BG, stated: “Video traffic in the Middle East region accounts for 50% of all traffic for most telcos and is growing at a steady pace. This resonates with the global video traffic growth trend. The U-vMOS standard released by Huawei makes video experience measurable, which of great significance for operators to establish best experience-oriented networks. Huawei also proposed regional video industry alliances to capitalize on the huge potential of the video market in the Middle East region through industry policy-making, content aggregation, network optimization and innovation, and revenue sharing. Huawei believes that the future broadband network will be a best user experience-centered all-optical network that provides Gigabit access. "

Yu Xiangping, vice President of Global Marketing & Solution Sales of Huawei Carrier BG, delivering welcome speech at UBBS

The UBBS world tour 2016 is organized by Huawei together with United Nations Broadband Committee and well-known regional telecom consultancies. The tour started in Hong Kong and continues through Dubai, Singapore, Moscow, South Africa, and Argentina. The summit is a platform for a higher level of comprehensive and multi-stage dialogue, aiming to encourage regional operator executives and broadband industry partners to exchange innovative ideas, share success stories, and discuss models for sustainable industry development in a bid to maximize the potential of ultra-broadband.