With the 2010 declaration of “Broadband Inclusion for All” by UN Broadband Commission, as well as the launch of national broadband strategy by over 50 countries and accordingly more than USD100 Billion investment plan in next 10 years, it was clearly indicated that we are riding a new wave of fixed broadband era.
The advent of new fixed broadband wave is absolutely good opportunity for telecom operators, but meanwhile, it brings the greatest challenges than ever, such as ARPU, Bandwidth, Cost and Delivery, which is called the “ABCD” challenges:
Firstly, Internet is penetrating to traditional telecom services; it is an obvious trend that voice and short messaging service will finally be replaced by the Internet, and raising revenue is a big issue faced by all operators.
Secondly, video service, which generates high traffic but with low value per bit, is growing very fast. As a result, telecom revenue cannot increase accordingly with traffic growth. So for the next generation network, it demands not only large bandwidth, but also the matched cost with the APRU of bandwidth.
Lastly, accompanying with the transformation, of network, service and business model, operators also face a big challenge on delivery
Huawei fixed broadband solution consists of two dimensions: The first dimension is the “Cloud, Pipe and Terminal” strategy and solution to react to the “ABC” challenge. The second dimension is through the C.A.R.E (Collaboration, Agility, Reduction and Enhancement) strategy, with life cycle service to react to “D” challenge.
A: Through user-centric innovation, and joint-innovation with operators, Huawei solution can improve user experience through the collaboration of applications and terminals. Upon on the innovation, operators can attract more new users and improve user stickiness to their services. With Cloud solution, Huawei can help operators to extend the telecom service from Pipe to Pipe 2.0, which includes network, storage and IT infrastructure service, helping operators get a favorable position in Cloud era.
B: Huawei keeps technical leadership through continuous investment on research and development; the current 3T network (T Bit Access, 10T Bit Metro and 200T Bit Backbone) can satisfy the bandwidth requirement in next 3-5 years.
C: On cost reduction, Huawei Single Network solution can reduce the costs on network structural and the life cycle, and the Smart Network solution can improve the network efficiency greatly, lowering cost per user or service.
D: Huawei services cover the whole life cycle of fixed broadband services, including strategy and business planning, network planning, network evaluation, deployment, performance optimization, managed services, joint go-to-market and so on. Huawei service will meet not only different maintenance requirements, but also to help operators achieve business success based on the sharing of the worldwide best practice.
Until now, the Huawei fixed broadband solution has served dozens of countries and operators. The solution helps government realize the vision of “Broadband Inclusion for All”, accelerates the healthy development of the industry, and helps telecom operators to transform their services and build a future-oriented competitive edge.
In 2010, Huawei joined the UN Broadband Commission, and will continue to work closely with telecom operators to seize the fixed broadband opportunity, and contribute to build a better society.
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