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Issue 62(11/2011)

Let us COMMUNICATE beyond technology and together understand the latest industry trends, analyze successful cases, find out about leading technologies and much more.
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Ding Yun, Senior Vice President of Huawei: Besides pay-TV services, MSOs can expand into new areas, and meet trends head on in existing ones. With Huawei, they can stay one step ahead of the game.

Strategic Transformation

Telco quad-play services are pressuring MSOs to adopt IP-based architecture that is user-oriented, video-centric, and voice-compliant. This transformation will help MSOs reduce CAPEX and OPEX.

MSOs are facing challenges such as new competitors, scarce bandwidth, and changing distribution models. They need a new approach of Cloud-Pipe-Device Integration to retain their market dominance.

MSOs are transforming their business through accelerated promotion of new businesses. In addition to the wireless business, IMS, DPoE, Docsis3.0, CDN, and other key areas have also captured MSOs attention.

Recent changes in technology and consumer behavior have dramatically altered the MSO competitive landscape, they also present numerous challenges to the position of MSOs as leading providers and aggregators of video content.

User Experience

Traditional MSO voice networks are lagging far behind; PacketCable 2.0-based network architecture, which unifies disparate network elements and enables diverse value-added service, is the answer.

OTT content is pushing MSOs and other telcos into a defensive position. To stay competitive, they must offer user-oriented service, unified content, universal devices, and ubiquitous access.

To reduce pay-TV subscriber churn and maintain margins, MSOs must offer premium content access everywhere; an infrastructure upgrade is inevitable and cloud computing will be the foundation.

CDN is a key strategic component that will help operators build sustainable competitive advantages. It will enable MSOs to compete effectively with OTT providers in the B2C arena, reduce the impact of the surging traffic.

Network Infrastructure

MSOs’ business model has been disrupted by high-speed data and VoIP technologies, as well as competition from telcos and OTT providers. Scalable, robust routing solutions are needed if MSOs are to compete.

MSOs can no longer build/upgrade conventional infrastructure fast enough; a new type of deployment scheme is needed. Small-cell networks, facilitated by strand-mounted base stations, are the answer.

With surging bandwidth demands and a rapid growth of related services, operators and ISPs are looking for efficient high-bandwidth transport solutions. 100G would seem the next step forward.

Design & Deployment

The popularity of PCs, smartphones, tablets, and other wireless devices is driving the boom in multimedia and other related services. Home networking has become an essential enabler of communication amongst these devices.

MSOs in the U.S. have long been eager to expand their business scope; their newest offering is wireless service. From a technical point of view, this means a totally different infrastructure, with unique equipment and operational requirements.

Service providers today are more aware of user perceptions of service quality. They are seeking solutions that enhance their view of perceived quality, and the means and methods to improve it.