Huawei SDP is an end-to-end business solution, which enables operators to build their own Digital Shopping Mall and facilitate service innovation combining Telecom and Internet services to deliver a converged experience with lower TCO and faster service TTM.
Service Delivery Platform
Huawei SDP is an end-to-end business solution, which enables operators to build their own Digital Shopping Mall and facilitate service innovation combining Telecom and Internet services to deliver a converged experience with lower TCO and faster service TTM.
Challenges
The needs of service convergence and rapidly changing market environments have raised new challenges for the service layer of telecom network in terms of function, architecture, and openness. Therefore, adopting a public and horizontal service system to replace the existing massive silo service systems has become a must, leading to the birth of the SDP.
Huawei SDP is an end-to-end solution which enables operators to tap into new revenue streams across the telecom, media, and Internet industries by extracting value from mobile broadband and cross-industries business, delivering a localized Digital Shopping Mall experience and fostering innovation.
Huawei SDP is based on SOA and leverages a cloud-based execution engine, which helps operators execute a distributed service operation and keeps service consistency across subnets with lowered TCO and shortened TTM, thus facilitating business transformation.
Our Solution
Huawei SDP is based on Service Oriented Architecture (SOA). It meets the specifications of SDP 3.0/Teleco 2.0 in telecom and Internet service convergence. The platform features integration and extensibility.
- It integrates complete business and technical elements, including application creation, store promotion, and user experience. It supports E2E solution setup and implementation.
- It provides a universal and standard application architecture for achieving the openness of telecom capabilities, convergence between telecom networks and the Internet, and convergence between terminals and applications. It simplifies and mobilizes application development. It also supports the Telco 2.0 and Web 2.0 application innovation ecosystems. These features help to enrich applications and shorten TTM.
- It flexibly prevents applications from interacting with networks, management systems, information technology (IT) systems, third-party systems, and subscribers' devices. Therefore, it unifies and simplifies the operation and management processes of applications throughout the entire lifecycle. These features help to enrich applications, shorten TTM and reduce OPEX..
- It provides integrated and reusable management components, service enabling components, development tools, network integration components, and application display components (including the Web portal and terminal platforms). This feature helps to lower CAPEX in multi-application deployment and solution deployment.
Applications & Benefits
Huawei SDP solutions can bring the following business value to operators:
- Increase service delivery efficiency: meeting quickly-changing requirements in markets by quickly releasing services. Huawei SDP solution simplifies integration of services and its integration with operators’ networks and BSSs. This helps greatly shorten service TTM. For example, the Huawei SDP solution used by Telefonica in Latin America helped shorten service TTM from 6 to 12 months to less than 6 weeks.
- Distributed service delivery: releasing services in a centralized manner for the distributed networks of multinational operators. Huawei SDP solution provides service deployment for multiple countries at the same time. This helps multinational operators reduce the service TTM and costs. Telefonica deployed Huawei SDP solution for its networks in 13 Latin American countries. The two-level SDP solution helped Telefonica open its networks, create new services, and share content among its networks in different countries.
- Higher profitability: Through its inTouch Partnership Program, Huawei establishes cooperation with many players across the value chain and integrates abundant applications. Operators can leverage this well-built value chain, saving the costs in partnership establishment and management. The program has provided many valuable services to Telefonica in Latin America and received positive feedback. Also, Huawei's global hosting centers provide a large number of profitable services developed by Huawei or its partners. Operators can greatly reduce risks and costs by deploying services on the hosting centers.
- Seizing a USD6.6 billion mobile Internet market opportunity, we provide an application store, Huawei Digital Shopping Mall solution, that can be used on different types of terminal to help operators control the value chain, meet subscribers' requirements, aggregate applications from mobile Internet application providers, and implement a bidirectional business model. As a result, operators can strengthen their core competitiveness at low cost in the mobile Internet era.
Currently, Huawei SDP solutions are being used by more than 100 operators around the world. It includes the top five multinational telecom operators, namely, China Mobile, Vodafone, Telefonica, China Unicom, and América Móvil. It has also been fully endorsed by the industry; according to Gartner's market analysis report for 2010, Huawei ranks first in global SDP market share. Huawei SDP won the Best SDP Award at the 2010 Mobile World Congress.
