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Smartphones and tablets have revolutionized the industry, driving massive data growth and the rapid development of mobile broadband networks (MBB). To ensure the best experience for their end users, operators need to improve their network and service quality.
The rapid pace of technology evolution has added more complications for operators who need to cater for different technologies such as 2G/3G and LTE, fixed and mobile, All-IP, and MBB/FBB convergence. With this complex and ever expanding networks, operators are facing different challenges such as how to better manage complex networks, improve operation efficiency and reduce OPEX.
However, their revenues have not grown significantly though operators have made heavy investment to build networks to handle growing data traffic. In fact, the traditional business model is being affected by the growing popularity of OTT services. Data traffic and revenue are not growing at the same pace.
In addition, the massive data and voice traffic burst that are generated during key events such as music concerts, trade fairs and sport events bring huge pressure on network security and operation.
With this growing complexity of their business operational environment, operators need to shift their focus to improving operational efficiency, service quality and customer experience while providing enough network coverage and capacity. Effective operational transformation solutions are therefore required.
Operators are facing challenges on network, service and business while executing operational transformation:
The 3 main focus areas to excel in operational transformation are network & IT management, service quality management and business support management.
It assures service quality and end-user experience by shifting from network-centric to service-centric operation, and unifying different departments such as network, sales and marketing for quick service problem solving through transforming from network KPI to service KQI management, and setting up service operation center (SOC) from the existing network operation center (NOC) that has the capabilities such as end to end service quality monitoring and operation and “per service per user” problem demarcation.
It helps increase revenue and reduce revenue leakage via transforming business operation support through continuous improvement on VAS and BSS operation such as value chain consolidation, content/service partner management supported by an open and innovative business and application platform and processes.
Huawei Managed Services for TVO (Total Value of Ownership) solution enables operators to align technology investment with business objectives. It is designed to help operators not only improve operational efficiency, enhance network quality and reduce OPEX, but also better service quality and customer experience, and grow revenue.
Huawei Proactive Service Solution meets operators' requirements for secure, stable, and highly-efficient network operation by predicting, and preventing, or reducing network risks. Through a series of customized proactive service solutions, Huawei helps operators to improve the quality of network operation and to facilitate a healthy business environment.
Huawei Key Event Assurance Service is the assurance provided during major events or activities. Key Event Assurance encompasses three stages (Pre-event, In-event and Post-event), and is designed with the principle of “Pre-event prevention, In-event assurance, Post-event improvement”. Key Event Assurance is a scenario-based, end-to-end assurance service to guarantee stable network operation, high-quality network performance and excellent service experience.
The Huawei capability improvement solution for operational personnel consists of the establishment of a capability framework, capability criteria development, learning plan design and learning implementation to enable employees to obtain the necessary skills and competencies required. Learning result can be provided to support the achievement of organizational goals, and effectively support the network/service/business operation.