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Zain Jordan: Healthy Growth in a Harsh Climate

As the country’s second 3G license owner, Zain Jordan has managed to grow its mobile Internet market share from 8% to 38% within two years. Its CEO, Ahmad Hanandeh, sat down with us to discuss how the company made it.

In 2010, 3G was introduced in Jordan, the Middle East’s second-most competitive market. In the last three years, the Internet subscription penetration rate in Jordan increased from below 7% to 14%. As the country’s second 3G license owner, Zain Jordan has managed to grow its mobile Internet market share from 8% to 38% within two years. Its CEO, Ahmad Hanandeh believes their success factor is always investing into the best infrastructure and the best people to run the infrastructure. “Zain had invested more than USD120 million in 2010 to deploy its HSPA+ network with the objective of offering best-in-class broadband experience to its customers across the kingdom. We were the first operator in Jordan to cover 97% of the area in the kingdom, including the rural areas, since the first day of our 3G launch. We managed to maintain the highest performance and I think Zain’s network KPI achievement is highly competitive by international standards,” he said.

Talking about the cooperation with Huawei, the CEO is quite positive. “In collaboration with Huawei, our strategic partner, Zain was able to deploy the needed infrastructure, including site installations, packet core setup, and transmission network modernization. Huawei, over the last few years, managed to establish a very strong and reliable relationship with Zain Jordan. The Huawei team shows the flexibility to respond to the needs of Zain. Today we highly depend on Huawei and I believe that so far they have not let us down. They have been always up to our expectations in providing the services that we require.”

Read the full interview