Develop Your Short Video Business with Video Ring Back Tone(VRBT)
Jeff Heynen, Consulting Director and Senior Research Analyst at S&P Global, shares his views on Video Ring Back Tone (RBT).
- • He believes that Video RBT can be an innovative and attractive service and that it won’t be too difficult for operators to drive the use of Video RBT.
- • Device manufacturers, content providers (for example, of music and sport), and operators are well positioned to build the ecosystem. UGC from mobile users will encourage video uploads and help develop the ecosystem.