Business-Critical Success Factors for Emerging Operators with Mobile Money
Stela Bokun, Head of Customer Research at Analysys Mason, shares her opinions on operators’ mobile money business success factors and ecosystem enablement for mobile payments.
- • Mobile money services offer massive potential for telcos in emerging markets, if the context is right.
- • How can telcos profitably compete and win if evolving mobile money ecosystems are impacted by changing user behavior, regulatory environments, and technological advancements?
- • Operators should offer a well-balanced portfolio of services with solid revenue and profit generating potential.