A store at the edge of the world, powered by 5G

With a population of just 2,800 people, Puerto Williams in far southern Chile is a quiet coastal community whose economy relies mainly on fishing.

Although scenic, Puerto Williams is part of the Tierra del Fuego archipelago, making it one of the southernmost towns in the world.

Despite its remote location, Puerto Williams has a store, Simon & Simon, that uses up-to-date digital technology to give customers the same level of service they could expect from a store in a big city. 5G networks have enabled the store's digital transformation, while giving the shoppers of Puerto Williams access to fresh produce and other goods for which they might previously have had to wait for weeks.(More)