Turkcell is the largest mobile carrier in Turkey. Using Huawei's Hybrid Video Platform, the carrier achieved a breakthrough by enabling users to access video services on different devices with a single Turkcell account and password. Users can access a vast amount of personalized content as well as live video streaming and video-on-demand services after choosing their preferred service packages. Users can synchronize videos on different devices, share and comment, as well as link to their social media accounts. These offerings ensure a premium user experience. In the first half of 2017, the number of Turkcell OTT users and IPTV users has increased by approximately 30% and 20%, respectively. Video is now a key growth engine for the carrier's business strategy.