It's time for Policy 2.0

With mobile data surging like never before, traffic monetization is definitely a key concern for mobile operators. Policy Control & Charging would seem the answer, but new technology itself does not bring real value without a new business model to leverage it. Aditya Kaul from ABI Research joins us to discuss how operators can maximize the business value technologies such as PCC.

As operators grow revenue and manage traffic, they also have to make certain that the costs are controlled. Kaul says operators are taking traffic off their networks via offload techniques such as WiFi and small cells, or by making threshold data through DPI or policy management. However, he believes that operators are still in phase one, which he defines as Policy 1.0.

According to Kaul, PCRF is a tool but not a silver bullet. Deploying a PCC solution alone does not solve problems. Operators have to use PCC in an innovative way to monetizing traffic. “The way things are moving is that operators have to look at the Policy 2.0 paradigm of not just only controlling or managing the traffic and cost, but also making revenue from the traffic by applying technologies such as dynamic charging in conjunction with your policy,” he recommends.