Unlike food, clothing, or housing, insurance isn’t a basic necessity. Thus, traditional insurance industry will always face challenges in marketing. Traditional marketing tactics relied upon personal referrals and door-to-door promotional approaches - neither of which scale efficiently and are better suited to one-time purchases. However, in today’s cloud computing and dig data era, the insurance industry has data advantages. It’s now possible to deeply mine and analyze business data, customer information, and media information to create 360-degree customer profiles. So it is easier to accurately target potential customers and discover a wider range of opportunities by market segment or channel to innovate new products and gain better insights into the dynamics of the insurance market. Markets become more competitive when insurance companies are willing to reshape their business models and service patterns.
In 2016, CPIC and Huawei launched a finance and insurance solution that was built on an IT infrastructure and big data platform. CPIC quickly set up a Customer Data ATM processing system to mine and analyze hundreds of millions of customer-level data points, including age, education, income, family, and insurance purchase history. Based on the results, front-end business applications are fine-tuned to deliver individualized customer insights with a single click. The system supports 4,000 nodes.
In the past, when services for targeted insurance customers needed to be put on hold, the target customer groups had to be selected and extracted from the database manually. This approach was inefficient, time-consuming, and constrained by the minimal concurrency capabilities of systems. Customer service personnel were often unable to fulfill the potential needs of affected customers within a shortened time period. Today, CPIC is making a difference by using open-source Solr and Spark database technologies that provide real-time batch data processing for applications with an average query response time of three seconds. CPIC’s customer service system is built on this platform to support multi-level, multi-dimensional keyword searches that achieve instant results and second-level rendering. These new database technologies are paving the way for transitioning to more intelligent insurance services.
CPIC deployed Huawei’s Enterprise Cloud solution to optimize and upgrade its enterprise cloud. A new hyper-converged architecture that implements Software-Defined Storage (SDS) has greatly improved the response time for CPIC application systems. And to accommodate an expected increase in concurrent access by future customers, CPIC and Huawei have designed and verified a Software-Defined Networking (SDN) solution for its data center network with good results.
CPIC and Huawei are deepening cooperation in multiple fields, including data center and enterprise cloud construction, big data, artificial intelligence, and digital security. The partners are constructing CPIC’s cloud data center infrastructure, creating innovative industry applications, and improving digital security. They plan to explore and research further innovations for the CPIC cloud, smart customer services, and digital risk control.