With the proliferation of MBB and Ultra BB in the current telecom market, operators face a dual challenge when it comes to preparing for this promising future: how to successfully transform services, networks, and business models, and how to increase revenue through innovation. ervices like VoIP and multimedia conferencing which help to improve working efficiency and reduce costs.
Increasing APRU in the Telecom-Internet Era
With the proliferation of MBB and Ultra BB in the current telecom market, operators face a dual challenge when it comes to preparing for this promising future: how to successfully transform services, networks, and business models, and how to increase revenue through innovation.
To address these challenges, Huawei, in association with GSMA, The TM Forum and Telco2.0, held Innovation • Transformation Summit 2010 in Shenzhen, China, on October 11-12, 2010. Attended by the world's leading operators, SPs, and CPs, the Summit discussed these issues from the perspectives of individual, family, and enterprise user markets.
Based on the market requirements of different areas, representatives of operators, industry organizations and Huawei discussed how operators needed to transform to achieve revenue growth in the current environment, what steps they needed to take to embark on their transformation journeys, and the significance of cloud computing in transformation. They discussed potential new sources of profit in the next two to three years, and shared their experiences in areas like applications, content, platforms, portals, networks, and devices.
For individual and family users, some operators not only constantly satisfy new user requirements, but also balance the requirements of different user groups, such as local and foreign users, to realize a more targeted method of operation. For enterprise users, leading operators are exploring new potential markets in the form of SMEs and SOHOs. Leading operators are committed to providing customized products and services these user groups, which are positioned between individual users and large enterprise users.
However, in this communication era with its increasingly fast convergence, service innovation and user group segmentation are not enough to sustain business growth. All attendees agreed that it was also crucial to explore new business models, automate operations with standard processes, adopt a consistent enterprise information model, and define flexible and reusable SOA business services.
Taking this opportunity, Huawei successfully launched its Digital Shopping Mall solution and created executive talk mechanisms between operators, and between Huawei and operators to discuss solutions to problems in business practices and enhance business cooperation..
