Marketing partnership integrates Lyft experience in Honor 8, opens door to U.S. campuses for Honor brand
PLANO, Texas [August 23, 2016]: Honor, a leading smartphone e-brand, and Lyft, the fastest-growing ridesharing platform in the U.S., today announced a partnership designed to get people where they are going faster. As part of their work together, Lyft’s application will come pre-installed on U.S. Honor 8 devices, the new flagship smartphone unveiled last week.
“With Honor 8, we combined stunning design with great hardware,” said Zack Zhang, Vice President of Honor USA. “But we also focused on the user experience by providing quick ways for consumers to get the most out of their device, including accessing Lyft’s leading ridesharing app with just one click.”
The partnership goes beyond the on-device experience to also reach customers at college campuses across the country. By visiting college campuses, Honor hopes to connect with consumers and introduce them to the new Honor 8, a stylish smartphone featuring a dual camera system and fingerprint reader. With opportunities to engage with the brands and win Lyft rides and Honor 8 phones, the tour is designed to get consumers to engage with the brands in a fun and compelling way.
The partnership is a great fit for the two brands, as both Lyft and Honor cater to mobile natives, a generation of constantly connected, always-on-the-move consumers that set high standards for their mobile device experiences.
“With the Lyft platform, we set out to reconnect people and communities through better transportation – and part of that work happens through the devices we carry in our pockets,” said Oliver Hsiang, Vice President of Partnerships at Lyft. “With Honor 8, the smartphone experience is also better – having Lyft mapped to open via double-tapping the SmartKey fingerprint ID makes getting a ride even easier.”
The campus tour plans to hit following campuses in August and September, 2016:
- Boston Market
- San Francisco Market
- Portland Market
- NYC Market
- DC Market
- Nashville Market
- Los Angeles Market
For more information on the Lyft and Honor partnership, check out Lyft’s blog at blog.lyft.com/posts/huawei.