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Issue 16（04/2013）
It's all about success! We aim to help you understand the industry better, with operator interviews, success stories and other accounts from industry insiders on what it takes to succeed in the fiercely competitive market.
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Editorial

Change we need
WinWin Editor-in-Chief Sally Gao discusses how telcos need to innovate their business models to stay out of the dumb pipe trap, and how SDN fits in.
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Voices from Operators

TalkTalk keeps the conversation lively
TalkTalk is a British telco innovator. CEO Dido Harding sits down with WinWin to discuss the operator's commitment to being the "value-for-money provider" of communications in the UK.
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Sunrise has a certain quality
Swiss telco Sunrise is transitioning from the value end of the spectrum to something more, and CEO Oliver Steil recently sat down with WinWin to discuss the company's efforts to embrace quality.
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TELUS: An MBB journey
TELUS has been nurtured by an innovative telco ecosystem, and EVP Eros Spadotto recently sat down with WinWin to discuss the carrier's efforts to keep Canada at the fore of media & communications.
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Tao of Business

Big data and how to use it
Big data is a hot topic and yet a largely untapped telco resource, despite the fact operators are sitting on a motherlode of reliable, accurate user data. Needless to say, they need to get digging.
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Mobile security management
Traditional telco infrastructure inevitably exposes user data to attack. This article presents a security framework platform that better handles the dynamic, IP-based nature of modern communications.
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Perspectives

SDN: The new frontier in ICT
Dan Pitt, Executive Director at the Open Networking Foundation, recently sat down with WinWin to discuss just what SDN is and how it will turn the ICT industry on its head.
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SDN: Network revolution is coming
Zhao Huiling of China Telecom's Beijing R&D center discusses how the impact on network elements must be assessed in full if all the gee-whiz benefits of SDN are to come to pass.
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From Clean Slate to SDN
SDN is the next stage in the evolution of telco architecture, but it is in fact a splendid example of technological cross-pollination with recent attempts to remake the Internet.
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Winners

China Mobile looks to raise its network IQ
China Mobile is creating an internal body of thousands of homegrown O&M experts, developed through initiatives such as U-Practice, a training program the operator carried out with Huawei in 2012.
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China Telecom: Smooth coverage for a bumpy landscape
By leveraging pico cells and micro cells, China Telecom’s Chongqing branch is enabling a premium MBB experience in a mountainous megacity.
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Mobile Extreme: Striking paydirt in Latin America
China's Mobile Extreme has enjoyed runaway success in Latin America’s value-added service (VAS) market, and Huawei’s advanced Service Delivery Platform (SDP) has been a major part of it.
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Data center modularity keeps Phoenix flying high
PNM managed to completely relocate its office within 3 months, thanks to a modular DC solution that conserves energy, accelerates deployment, reduces investment, and protects the environment
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UC&C keeps Huawei on the same page
With 150,000+ employees spread across 100+ countries, Huawei is as good a proving ground as any for our UC&C portfolio: a finely-honed and massively-scaled instrument of information & synchronization.
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