Honor makes big screen debut with highly anticipated film
BELLEVUE, Washington [October 18, 2016]: Global smartphone brand, Honor, will make its big screen debut with Marvel Studios’ “Doctor Strange,” the result of a co-promotional agreement between Honor and Marvel Studios.
The agreement will see Honor activate a “Doctor Strange”-themed multimedia campaign and brand-tie leading up to the film’s November 4 premiere, which will extend through the fall. The exclusive appearance of an Honor device in the new blockbuster is a milestone for the young brand, recently introduced to the U.S. market.
Honor creates devices “for the brave” – people who boldly follow their own path, on their own terms. The brand lives this mantra by engaging with consumers outside the traditional smartphone space in the world of entertainment, whether music, sport, or film.
“We are thrilled to be working with Marvel,” said Zack Zhang, vice president of Honor Device USA. “Marvel’s rich universe continues to produce exciting stories that appeal to consumers’ imaginations, making it a perfect fit for our Honor brand.”
In addition to the film, consumers will see co-promotional digital and event activations as part of the deal.
“Marvel is committed to bringing world-class content to fans,” said Mindy Hamilton, SVP, Global Partnerships. “Collaborating with global brands such as Honor helps us reach consumers in fresh and innovative ways.”
Marvel Studios’ Doctor Strange stars Benedict Cumberbatch and follows the story of a world famous neurosurgeon Dr. Stephen Strange who, in his quest for healing after a horrific car accident, discovers powerful magic in a mysterious place.
From taking amazing photos to video chatting with friends, smartphones are essential gear. Honor equips consumers with the features they want and delivers unparalleled value through unlocked, digital channels.
As Honor’s first flagship smartphone in the U.S. market, Honor 8 alters what consumers should expect in a smartphone. Offering an advanced dual-lens camera system, fingerprint sensor with a programmable
Smart Key, and premium, light-reflecting layered glass design – all for just $399.99 USD – this smartphone makes the consumer the super hero. Honor 8 is available in Sapphire Blue, Pearl White, and Midnight Black from Amazon, Best Buy, B&H Photo Video, Newegg, and HiHonor.com.