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Issue 72(02/2014)

Let us COMMUNICATE beyond technology and together understand the latest industry trends, analyze successful cases, find out about leading technologies and much more.
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Foreword

Telcos must embrace experience-centric operations if CEM is to be truly realized.
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Cover Story

Revenue and profit growth isn’t as easy as it used to be. Today, we all know the basics of customer-centricity. For an edge, we must fully leverage network evolution, operational management, and CEM.
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Customer Experience Management

Customer experience management (CEM) is a hot topic these days. While others are selling old solutions repackaged as CEM, Huawei has built a comprehensive solution from the ground up -- SmartCare®.
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During the Formula One event in Monaco, keeping up with the traffic surge is tough, but with Huawei in the pit crew, Monaco Telecom comes in first place.
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Everyone is talking about mobile Internet and traffic operation, but users just want an experience without lag. Real-time billing can help.
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Operations Transformation

Previously focused only on network efficiency & operational excellence, MS now emphasizes value creation and vendors are seen as strategic partners who facilitate business transformation.
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Huawei’s policy and charging control (PCC) consulting and systems integration service helps operators monetize traffic. Our experts employ the technology and systems that can get the job done.
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Facing great pressures from competition, investment costs, and demanding users, CSPs must transform from network-centricity to service and business (value creation) centricity.
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Sustainable Development

Telcos are rushing to LTE, but most engineers and executives lack deep understanding of LTE technology, all-IP design, or flat architecture. Fortunately, Huawei offers the ideal training program.
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In the digital age, enterprises of every kind are gaining a strong competitive edge by deploying the best business analysis system they can get.
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Small cells promise an immediate and long-term solution to the problem of maintaining sufficient network capacity. However, backhauling small cells isn’t practical; Huawei’s solution: FrontHaul.
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Automated optical distribution networking (ODN) is good, but truly intelligent ODN is much better. Unleash the potential of improved passive fixed infrastructure with Huawei’s iODN.
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Network and Service Evolution

Huawei provides a diverse body of network planning and evolution solutions that can smooth the network upgrade & transformation processes, and shorten TTM.
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Huawei’s Network Evolution & Experience Center (GNEEC) enables smooth network evolution on the first attempt. It provides consultancy, laboratory testing, and system integration.
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Cloud investment and data center construction will is time consuming & costly. A sustainable model based on supply & demand is needed as enterprises undergo ICT transformation.
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OTN technology, working in tandem with high-speed transmission gear, make 100G transport more practical than anticipated and its commercial takeoff is already in progress.
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