With the evolovement of music carrier (LP, cassette, CD to MD, MP3, music cellular phone…), dramatic changes have taken place in the music market. Traditional music is evolving towards digitalization, thus further expanding the space of the whole music industry, and reforming the whole music industry.
According to the statistics from the IFPI (International Federation of the Phonographic Industry), the sales volume of the global phonographic industry dropped by about 22% (over USD6 billion) in the past five years till 2003 and the sales volume of disc records declined sharply all over the world. Starting from 2004, the sales volume of digital music has been rapidly growing to make up for the decrease in the traditional sales of music. The turnover of the music market has grown for three consecutive years and the growth will keep on the rise. The increase of broadband subscribers, the popularization of wireless devices and the construction of the next generation network of a higher rate will further promote the sales of digital music. It is estimated that, pushed by digital music, the music market will grow at an annual rate of approximately 5.2% starting from 2006 and the turnover will reach USD 48 billion in 2010 with digital music taking up a proportion of 40% to 60%.
In the development of digital music market, provision of diversified and integrated services focusing on users' experience will be a trend of the business. The core of the music service is to satisfy all music need of the users. The purpose is to offer users convenient, interactive, personalized, diversified and one-stop music experience by integrating products such as complete song downloading, ring back tone, ring tone, picture, online music and music community.
As a pioneer and explorer of the global digital music business, Huawei summarizes its operational experience in operators' digital music market and conducts an in-depth cooperation with partners in the industrial chain based on its business operation and profound understanding of users' needs. And on this basis, in order to give full play to operators' own advantages, Huawei offers customized AiMi (Advanced Intelligent Music) digital music solution to its operators, assisting them with E2E services in resolving various problems in entering into the digital music market.
The digital music value chain is long, and it is difficult to construct a complete industrial chain in a short term. Users have requirements on software, service and business model different from those on common software products. To satisfy such requirements, Huawei has provided the overall E2E solution of platform + service +business + operation.
Huawei digital music solution provides powerful uniform management capabilities to centrally manage the users, content, subscription relations, charging, terminal adaptation and marketing & sales activities of the integrated music service. The major component CMS, DLS and RBT have been put into commercial application on a large scale around the world. As to service operation, Huawei provides abundant services, hierarchically fulfilling the service requirements, and forming a service network and realizing localized development. As to services, Huawei closely cooperates with carriers to provide end-to-end services relying on its world-leading music downloading (RBT/ring tone/full-track downloading) platform and operation assistance experience. As to operation, Huawei provides a full range of routine operation activities such as operation consultation, sales and marketing planning, channel establishment, sales and marketing execution and result analysis with the help of its partners.
Huawei digital music solution has the following advantages:
The integrated expandable platform supports carriers' long term development of music services. Huawei solution is backed up by a full line of end-to-end products and services.
Huawei has abundant practice and project implementation experience in digital music system, and its network service capacity has exceeded 180 million users. It can ensure the fast implementation of projects. The solution was successfully commercialized.
Huawei assists carriers in innovating and developing their music services and ensures successful service deployment with its global service innovation and sales experience.
Huawei ensures the provision of services and contents through a complete industrial chain. Experienced in cooperating with partners at various links of the industrial chain, Huawei has constructed a digital music alliance.
