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——PCCW shines in the Hong Kong Telecom Market

PCCW Limited is the premier telecommunications provider in HK and a leader in Information and Communications Technologies in Asia, which is taking a role as a regional center of technological excellence through innovative services in new generation fixed-line and mobile telephony, broadband, IT, wireless communications and IPTV.

Multiple applications with excellent experience for users

Hong Kong has 6 mobile operators and 4 of them with 3G license, Hong Kong is quite unique in that users pursue valued and fashionable data services, spend 650 minutes' call time per month averagely, demand on applications and terminals highly, and are sensitive to tariff. To accommodate these style and needs, PCCW launched over 200 innovative 3G applications and services, covering each and every aspect of daily life including TV, music & ring downloading, entertainment, news, finance, gaming, etc., which brought personalized experience and real value to end users and attracted 120,000 subscribers.

To support PCCW's business aspiration, Huawei provided an end-to¬end 3G solution, including the core network, value added service, terminal and BOSS. There are 18 platforms for application such as VP, SMS, USSD, WAP, LBS, MMS, IMPS and MDSP. Backed by the open application architecture and management platform, PCCW built a strong value chain alliance with over 150 SPs/CPs in Hong Kong to enable rapid time-to-market of innovative services.

Killer applications to fuel market competition

In 2006, PCCW released the world's first broadcast mobile TV based on 3G network. The service adopts CMB (Cell Multimedia Broadcast) technology, and saves air resource. Good experience and low tariff enabled a fast roll-out of the service, with a large number of subscribers attracted.

PCCW also offered enhanced MMS service, capable of receiving large-capacity video message and multiple information. In addition, PCCW has provided other services like USSD, SMS, Voice Mail, and Instant Messaging. In the foreseeable future, PCCW will provide Unified Messaging integrating video, voice and text as well.

To facilitate business growth, by leveraging Huawei's BOSS system with flexible product configuration and integrated billing function, PCCW launched multiple tariff packages to target different customers, covering voice/data, postpaid/prepaid and 2G/3G services.

Collaborative marketing to tap market potential

PCCW and Huawei are close service partners. Huawei has set up a marketing team dedicated to the planning and research of value-added services in Hong Kong.

PCCW has a clear vision to become the most valuable and No. 1 operator in 3G market by 2008. To realize this aggressive aspiration, with Huawei support, PCCW carried out time-definite marketing programs like Project Six and Project King, getting very positive feedback from the market. For example, Project Six, a six-month-free-trial program, allured 310,000 applicants to commercial trial of 3G services in the 1st month , and laid foundations for PCCW's strong position in the market afterwards.

Milestones

• June 2005, commercial launch of data card service and SMS.
• 10 January 2006, launched streaming, LBS, VP, MMS and etc.
• May 2006, released the world's first CMB (Cell Multimedia Broadcast) mobile TV service.
• September 2006, commercial launch of RBT service.