Since 2005, digital music services, color ring back tone and full track download in particular, have been growing at an astonishing speed. In 2006, digital music sales doubled that of the previous year and reached more than USD 2 billion worldwide. It is estimated that in the next three years, sales in the digital music market are expected to increase by more than 50% annually and hit USD 12 billion in 2010.

Messaging services date back to the mid-1990s. SMS, which is a representative of messaging services, has achieved huge success in the wireless world, becoming the second largest mobile service after voice service. It is now a major revenue generator for operators and many third-party service providers. At the same time, updated products for SMS are constantly emerging, including EMS and MMS. Email and IM were also been introduced, forming a colorful spectrum of messaging applications. With the development of network and new technologies, in recent years, convergence messaging service has become a topic for industry insiders.

In the digitization process of every industry, some value is shifted to information service, creating immense potential growth for the information service market. Huawei‘s information service solutions comprise multimedia contact center (IPCC), next-generation intelligent network (NGIN), and integrated information services (mobile call control service, integrated information service system (ISE), and fixed intelligent network service) and so on, providing integrated service for operators. The solutions provide resource integration service, operation consulting service, and operation maintenance service, allowing Huawei to become operators’ integrated information system partner.

Huawei focuses on the research, development, services and operation of products in the field of media entertainment and communication convergence, and dedicates to developing media center solutions that combine IP media entertainment, mobile media entertainment and digital TV. The solutions are oriented toward the convergence of media and communication, and the convergence of fixed and mobile communication. It facilitates the operators' successful transformation.

Billing is the core of the operation environment. However, the traditional billing system with vertical and silo-like structure cannot effectively meet various market requirements in today’s telecom market, as competition is escalating.. The system, which varies with network type, service type and payment mode (prepaid/postpaid) from infrastructure network layer, service processing layer, billing layer to customer service layer, brings additional operation and human resource cost and unable to support the future service development.

To accelerate operators’ response to market, and promptly provide converged and innovative services, Huawei builds unified service delivery platform (SDP) with its integrated service solutions. The SDP allows operators to fully utilize the existing network resources to deploy convergence services efficiently. Meanwhile, Huawei provides service solutions that evolve smoothly toward IMS，and will transform the telecom business model from the traditional service model which focuses on voice and price to the emerging service model which focuses on integrated application.