Messaging services date back to the mid-1990s. SMS, which is a representative of messaging services, has achieved huge success in the wireless world, becoming the second largest mobile service after voice service. It is now a major revenue generator for operators and many third-party service providers. At the same time, updated products for SMS are constantly emerging, including EMS and MMS. Email and IM were also been introduced, forming a colorful spectrum of messaging applications. With the development of network and new technologies, in recent years, convergence messaging service has become a topic for industry insiders.
Huawei embarked on messaging and mobile data applications in 1998. After years of innovation focusing on user experience, Huawei now has products and solutions covering a wide range of fields: IP-based convergence messaging solutions, Message +( value-added message service solutions), industry messaging application solutions (meeting enterprise users' requirements on messaging application), CDP(integrated content delivery platform), WISG (enhanced WAP GW solutions), FCS(flexible charging solution), MDSP( mobile data service platform) solutions.
Featuring unified development and operation environment for message value-added service, message+ solution provides personalized messaging services (message forwarding, message barring and message signature), personal information management (PIM, message warehouse and so on), and innovative messaging application (mobile newspaper, attachment message and so on). It support flexible splitting, combination and customization of business capability. It facilitates the operation and deployment, broadening operators' profit margin.
Content delivery platform (CDP) helps operators meet demand for content experience. With content service as the core, it is focused on infotainment, creating a multimedia content distribution network and marketing communication channel for operators. CDP can meet end users' growing demand for content service, and help operators transform from traditional network SPs into network SPs + ISPs.
WISG (wireless integrated service gateway) is an enhanced WAP gateway. WISG is the integrated service gateway that offers unified billing, service bearing, and service control function. It provides powerful and flexible integrated service access (including WAP browsing, MMS, KJAVA download, online application, stream media and mail) and access control capability. It also supports integrated billing based on the flow and content of multiple services, so as to help operators better integrate the front and back ends of the value chain and boost their leading position in the value chain.
As of December 2006, Huawei has been serving more than 160 operators in over 60 countries and regions around the world, becoming a leading provider of global messaging data products and solutions. Huawei's customers include a number of the world's top ten operators, such as Vadafone Group (Kenya), China Mobile, France Telecom (Madagascar), Telefonica (Colombia/Peru), Telecom Italia (Argentina), and China Telecom.
Success story:
Expanded and Integrated SMS System
- Multi-country multi-network multi-service solution for Telefonica Movistar
Reference Products:
The integrated data environment of applications (IDEA) solution provides operators with a serial of embedded applications with a marketing environment. And it’s SDE (service development environment) embedded service template for operator to open new service quickly without coding.
The wireless integrated service gateway (WISG) is the service control gateway facing the challenge of mobile internet. It supports the CDMA/GSM/WCDMA network bearing access, service based QoS control, and the DPI ability to support OCS (online charging system).
The flexible charging system (FCS) solution is face to the mobile service and content billing market.
Message+ is a unified development and operation environment of message value-added services based on the development trend of service and bearing separation and overlapped upon basic message capability components, such as SMSC and MMSC.
The content delivery platform (CDP) solution focuses on the emerging "content experience" consumption requirements of end subscribers. It takes the content management as the core, focuses on the infotainment, provides abundant and comprehensive content download capability, further it provides operators with a "multimedia content distribution network and marketing publicity channel".
The mobile data service platform (MDSP) provides operators with an operational, manageable and profitable environment for service management. Its major functionalities include content based rating and charging and management for subscriber, CP/SP, terminal and service subscription.
Huawei industry message solution covers the enterprise access gateway (EAG), enterprise information equipment (EIE), and Mobile mail. The solution satisfies the customization requirement of enterprises on message services.
The Messaging Solution includes various solutions, covering SMS, MMS, Instant Message, Unified Message, USSD, and infoSpy. The Messaging Solution provides omni-directional messaging service processing system for operators, and supports the smooth evolution to the IP-based convergent messaging in the future.
