Digital Entertainment

Huawei focuses on the research, development, services and operation of products in the field of media entertainment and communication convergence, and dedicates to developing media center solutions that combine IP media entertainment, mobile media entertainment and digital TV. The solutions are oriented toward the convergence of media and communication, and the convergence of fixed and mobile communication. It facilitates the operators' successful transformation.

Digital entertainment solution covers the fields of IPTV, mobile TV, DTV, video monitoring and CDN. Meanwhile, Huawei is concentrating on integration and business consulting services in the field of digital media. It has in-depth cooperation with many noted companies and equipment vendors in this field.

Huawei software focuses on customers' service experience and value development, providing total solutions and rich service experience. Digital entertainment solutions support high-performance media distribution system and multi-layer networking, effectively reducing operators' TCO and CAPX while maximizing operators' network value and ARPU.

Meanwhile, the open business platform provided by the digital entertainment solution helps operators build interactive entertainment supermarkets. Featuring standard, open and modular architecture design, the solution supports fast connection and integration with equipment provided by various vendors, and adapts to new business quickly. It provides strong support for operators' differentiated services, and boosts their competitiveness.

In addition, digital entertainment solution provides a digital media center that converges fixed/mobile communication, and media & communication. It provides seamless media experience for fixed and mobile subscribers, and exerts comprehensive operators' advantages in the network, content and subscribers. It also improves the network value and the user stickiness effectively.

Huawei has made remarkable achievements around the world with its solutions on IPTV, Mobile TV, DTV, video monitoring and CDN. As the solutions are put into large-scale commercial use, the company has accumulated abundant implementation and operation experience. As of December 2007, Huawei has been serving more than 50 operators in over 30 countries and regions worldwide, becoming a leading global digital entertainment solution provider.

Success stories:

Premium Broadband Value Added Services
- China Telecom (Guangdong) deploys the world's first large-scale distributed IPTV network

Standing Out in Fierce 3G Competition
- Etisalat (UAE) rolls out high-quality mobile TV service

Reference Products:

Based on unified ATAE hardware platform and open software platform, Huawei Mobile TV solution provides live (unicast/multicast), download and on-demand services with abundant functions such as RTCP dynamic detection, multi-bit rate adaptation, multi-track, proxy and relay. It supports various media formats, integrated or distributed networking and large-scale service deployment. Huawei Mobile TV solution is one of the mainstream mobile streaming media solutions in the industry, helping mobile operators deploy various and excellent-experience streaming media services.

The multi-play, integrating various services such as data, voice and video, has become a major choice for telecommunications operators to implement the service transformation. IPTV is a major support to the Multi-play solution. Through TV over IP, the final user scale is expanded. Through the IP over TV, the terminal migration of current broadband services can be implemented; thus lowering subscriber use limit and increasing the subscriber base and ARPU. Huawei provides operators with real end-to-end and convergence-oriented IPTV solution. Huawei helps operators solve key problems in IPTV construction and operation from various aspects, such as system integration, service operation, operation support and latter sustainable development.