Since 2005, digital music services, color ring back tone and full track download in particular, have been growing at an astonishing speed. In 2006, digital music sales doubled that of the previous year and reached more than USD 2 billion worldwide. It is estimated that in the next three years, sales in the digital music market are expected to increase by more than 50% annually and hit USD 12 billion in 2010.
By leveraging rich experience in digital music, Huawei releases digital music solutions ranging from platform and business to services and operation. Meanwhile, in order to provide a comprehensive digital music solution for operators, Huawei sets up a digital music alliance. The alliance consists of operators, music record distributors, business providers, DRM technology providers, platform technology providers, and terminal vendors, ensuring rapid implementation of services.
Integrating various kinds of digital music applications, AiMi digital music solution helps operators enter the digital music market, and provides users with a one-stop music experience. Digital music solutions include color ring back tone, ring tone download, IVR, full track download, and provide powerful maintenance management function and professional front-end development and business operation.
Music download: Users can listen to music online and download music for ring tone of mobile phones. They can also download full tracks to computers, mobile phones and portable players. At the same time, they can download pictures into mobile phones and download covers of records and photos of artists.
IVR: Users can listen to and subscribe to songs by dialing IVR system over the phone. They can also select a particular song for a friend, and specify the time to send it. When the time comes, the system gets through to the friend and plays the song.
Music search: Enable users to search music by such items as title, artist, lyrics and style.
Membership management function: Manage users in membership model, including member information, member points, subscription relationship and service opening/canceling; provide maintenance and operation management functions, such as discount setting, statistical reports, batch operation, rights management, SP/CP management and so on.
Meanwhile, digital music solutions provide not only a wide range of services for operators, but also end-to-end services, full-range operation planning and channel establishment.
Professional service: Provide sound professional service, such as Hosting service, to help operators quickly deploy business while reducing CAPEX, OPEX and overall risks.
Precise marketing: By leveraging experience in the commercial use of digital music worldwide, Huawei provides precise marketing service for users, and helps operators expand user base and raise ARPU.
Supply chain operation: Huawei sets up a digital music alliance made up of 300 partners worldwide, and provides end-to-end resources required to operate digital music service.
Smooth evolution: Smoothly upgrade on Huawei CRBT system with simple and secure deployment; protect the users' investment and reduce the CAPEX and cut-over risks.
So far, Huawei's digital music platform has provided music services for 200 million users worldwide. As of March 2008, Huawei's digital music products have been adopted by 126 operators in 68 countries around the world, including 50% of the world's top ten.
Success story:
System Construction at Record Speed
- CMCC (Guangdong) witnesses its RBT system,the world's largest,established in 38 days
The Rising Digital Music
- AM Rolls Out High-Quality and Enjoyable RBT Services
Reference Products:
Multimedia ring back tone (MRBT) is a solution when a subscriber originates a video phone (VP), the service platform plays a personalized multimedia video clips instead of common ring back tone customized by the called subscriber to the calling subscriber during the called party ringing.
AiMi digital music solution incorporates various applications of digital music and provides an E2E solution to help operators play a role in the digital music market and provide one-stop music experience for subscribers. The digital music solution provides abundant services, such as RBT, ringing, IVR, and song download. Meanwhile, this solution provides powerful maintenance and management functions and professional services, such as development preset and service operation.
Color ring back tone (CRBT) can replace common DU-DU sound RBT with the called party-customized personalized RBT and play for the calling party. Therefore, the calling party can enjoy a different experience while waiting for the called party to answer the call.
