Compared to the traditional television system, IPTV integrates TV, IP, telecoms and digital media to bring about a wide range of innovations that not only affect service and technology but also the whole industry.

• Technical innovation: While digital television represents a remarkable innovation compared to the traditional analog television system, the advent of interactive television is an even further development as it considerably improves digital television. In addition to the services offered by digital TV, interactive TV can provide even more and better ones.
  
  
• Service innovation: Traditional broadcast TV services become interactive and the evolution of video enables users to become the providers of network video services, thus bringing more value and a better experience.
  
  
• Industry-level innovation: Television, data and telecoms, previously separated, now integrate with and complement each other. As a result, pictures, data and voice services can be delivered together thus realizing the kind of integrated multi-service experience that truly enriches the world of entertainment and communication.