Compared to the traditional television system, IPTV integrates TV, IP, telecoms and digital media business model to bring about a wide range of innovations that not only affect service and technology but also the whole industry. Data, TV and voice services, previously separated, now can be delivered together, thus realizing integrated multi-service experience.

IPTV is based on the IP interactive network, which enables full cooperation among content providers, operators and customers. Moreover, the interactive feedback channel ensures constant improvement of both content and network value.

IPTV is gradually developing through 3 stages. At first stage, the TV becomes interactive and IP and TV services start to combine. Based on first stage, IPTV takes two directions: TV on IP and IP to TV. At the final stage, IPTV will provide the future service mode for communication entertainment. IPTV will present the future services trend: Services on Network, Network All are IP, Managed IP Services and Customization Operation.

IPTV is an important part of the digital home. Huawei offers a complete digital-home solution, provides E2E service integration capability and a series of home gateways and multi-media terminals. Huawei IPTV solution is divided into five layers, i.e. home access, bearer network, content distribution, service operation and content operation, which can provide voice, television and broadband simultaneously.

Huawei uniformly designed its IPTV, future-network and digital-home solutions to offer users the experience of a full range of services and help content providers, service providers and network operators provide an increasingly wider range of applications.