Consumer Entertainment

  

AiMi Digital Music Solution  
After years of efforts, Huawei AiMi Digital Music solution can provide abundant music services and end-to-end solutions, including CRBT, Ringtone, MRBT, full-track music, music DIY, music club and so on. It also integrates the consulting service and hosting service. It fully cooperates with various carriers, CPs, technical partners, and platform technology providers in constructing the digital music union.
Color Ring Back Tone  
Different from the traditional beep tone, a called party can personalize a CRBT which will be played for a calling party. Therefore, the calling party can enjoy a different experience when waiting for the called party to answer the call. Now, various attractive features are developed based on fundamental features and enrich subscriber experiences.
MTV Solution  
Huawei MTV solution provides the live broadcast service and VOD (video on demand) service, and supports the standard MTV file formats, such as 3GP, 3G2, and MP4, which are regulated by International Standard Organization. On the basis of the Live and VOD services, Huawei MTV also provides the value-added services especially to mobile terminals, such as voting and advertisement to help carriers gain more profits. Meanwhile, the distributed networking capacity of Huawei MTV enables the large-scale service deployment of carriers.
Multimedia Ring Back Tone  
Using Huawei MRBT, calling parties enjoy personalized multimedia video clips instead of common ring back tones during called party ringing. It is the smoothest way to improve CRBT user experiences and allows carriers to maintain their customer bases and increase revenue.
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