Yan LidaPresident, Huawei Enterprise BG
Mr. Yan Lida is president of Huawei's Enterprise Business Group. He is responsible for leading strategic planning and managing the business group’s daily operations, which covers global sales and marketing, business development, channel development, human resources and finance.
Mr. Yan has more than ten years of experience in managing the sales and marketing functions of Huawei's overseas operations in Japan, Europe, and East Asia. He has an in-depth understanding and extensive knowledge of customers in the global market.
In February 2015, Mr. Yan was also appointed chairman of the Huawei Japan board of directors.
Prior to his current role, Mr. Yan held the position of president of Huawei Japan, where he was responsible for managing business operations, business development and sales in the Japanese market. He was president of Huawei East Asia between 2007 and 2009. Prior to his roles in Asia, in 2003, Mr. Yan was appointed vice president of Huawei Europe, responsible for the company's sales and marketing in the region. Between 2000 and 2003, he was head of global marketing for optical network products, where he supervised business development for Huawei's optical transmission products in overseas markets.