If you were told 10 years ago that text messages (SMS) costing just RMB0.1 each would spearhead a huge market worth several billion Yuan in less than a decade, you might have greeted this with skepticism. However, the last five years has witnessed an explosive growth in value-added services, creating a fingertip communications era in which SMS is enjoying an unrivalled dominance.
The huge potential of today's mobile data service market reveals that SMS is far from meeting customer requirements, and that video messaging is set to emerge as the logical and welcome heir to the fingertip communication era.
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the brilliant future
While waiting for the bus in the morning, you are overjoyed to find that the day's video news tailored to your specific interests is sent to your phone. After arriving at the office, you are greeted by a video notice from the office system's smiling electronic secretary who outlines your agenda. At noon, you receive a video invitation from your friend, inviting you to his wedding. After work, you receive a video message from a movie club, in which you are a senior member. That message gives you previews and schedules for the latest movies, and even provides introductions regarding theatre facilities, arousing your little desire of watching a movie at night.
Your favorite video clips, however, are videos of your baby that you regularly share with friends and family by dialing a specific number and pointing your phone at your baby. The video message is then automatically uploaded to your "Baby" blog and to your friends' and relatives' mobile phones.
As a means of message transfer video messaging can be flexibly oriented to individuals, communities and enterprises, and applied to a host of video messaging applications including point-to-point messages, news, work, advertisements, and clubs.
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