Seeking new profit space
The present mobile field is replete with business opportunities due to the continual technical advances and growing popularity of mobile terminals, the greater availability of bandwidth, and an increasingly mature service industry chain. Spanning various applications including the Internet, TV, news, advertisements and wireless portals, mobile services are accelerating fundamental changes that are set to irreversibly alter our professional and personal lives. The rapid launch of commercially viable value-added services (VAS) in the mobile arena is essential for operators to forge a solid foundation and establish future profit potential in the current, fiercely competitive mobile market.
Moreover, the encroachment of PC-based Internet services and applications in the mobile field is bringing with it a surge of mobile multimedia service developments represented by various services: video, digital music, interactive TV, digital publications, content sharing and multimedia Instant Messaging (IM). Practical and professional applications will enhance efficiency in both our personal and working lives, and services set to enjoy comprehensive deployment include mobile payments, location navigation, mobile office, and unified and real-time communications.
Meanwhile, a user driven trend has emerged with the move towards the seamless integration and convergence of multiple fields and services in which entertainment, marketing and other communication elements will be integrated and connected via instant communications. This developmental pattern also indicates that mobile data services have become a new competitive arena that offers considerable income potential.
As a provider of carrier-class end-to-end solutions, Huawei is dedicated to making a long-term and continuous commitment to the mobile data application industry. Huawei is actively exploring, developing and maintaining close and long-term relationships with customers in terms of a range of key commercial features: technologies, value chain construction, communication service solutions, and IT application convergence. Today, over 500 million global mobile users are enjoying the abundant VAS delivered through Huawei's VAS platforms each day.
We are happy to share with you the advanced concepts and practical applications of mobile media, wireless music, mobile marketing, mobile community, and enterprise services. Together with the large-scale commercialization of 3G services and systems, the diminutive mobile phone embodies a burgeoning dynamic business platform that belies its size. Indeed, we can see an increasing number of opportunists spearheading a gold rush in the mobile data service world.