Convergent Data

In the coming Internet of Things (IoT) era with the motto to establish a better connected world, the communication exchange services will be extend greatly to machines from human, and even between machines. A gradual transformation from traditional telecom networks into information and communications technology convergence networks has begun already. These shifts reinvent the convergent user data field, which originally provided authentication, encryption, policy management, subscription and management to telecom networks. There are three aspects to this reinvention:

Full Data convergence

Currently, the deployment of 2G, 3G, and 4G data convergence ensures a consistent service experience for every subscriber across all networks. With the fast approaching to IoT, the core network must manage a large amount of terminal data, such as the data generated from sensors and cameras. A concurrent trend is the integration of IT system data with the existing subscriber data management platform. This data includes a large amount of duplicated subscription data stored on value-added servers or customer relationship management devices.

To address these convergence requirements, Huawei SingleSDB solution features a subscriber data management (SDM) system supporting full data convergence. It has been developed on the basis of existing home location registers and home subscriber servers. Huawei SDM system is a valuable tool for operators to implement one-off service provisioning and accelerate service deployment. Operator can also protect their investment with the reduction of losses incurred during heavy data synchronization and maintenance difficulties.

A unified policy control center

Enhance better user experience and ensure return of investment is the key strategy behind the rapid development of network technologies and deployment. Original mobile broadband (MBB) domain policies are too static to adapt to the rapid user experience changes and to offer real-time service control.

To address these policy control requirements, Huawei SmartPCC solution features an intelligent policy control center. This center collects and analyzes network information in real time to optimize and enforce policies for real-time closed-loop implementation. This automatic mechanism increases traffic values, enhances the subscriber experience, and improves network efficiency.

Similarly, 4K video, holographic communication and software-defined network (SDN) technologies have emerged in the fixed broadband (FBB) domain. The newest industry debate is how to guarantee user experience through FBB service policy control. A unified policy control center is the operator's best solution of choice for this issue. Huawei SmartPCC focuses on unified policy control and is therefore both an MBB and FBB policy insight engine.

Data opening

Creating new revenue streams and a healthy ecosystem via data monetization and data opening are the key two challenges for operators.

To address these data opening requirements, Huawei Data as a Service (DaaS) solution focuses on adding value by providing capabilities including user profiles and an open data bus. User-centric profiles are the result of using big data technology to depict converged data, and the key to data opening. The open data bus ensures that data is securely and conveniently invoked by providing unified authentication, user privacy protection and application programming interface gateway capabilities. Offering strong support for the successful transformation of operators’ business, Huawei DaaS can be deployed individually or as the seamless evolution from Huawei SingleSDB and SmartPCC solution.

By the end of 2014, Huawei SingleSDB has been adopted by over 300 operators across 136 countries, who are serving more than 3.5 billion subscribers. Huawei SmartPCC solution has served more than 515 million MBB and FBB subscribers of over 200 operators worldwide. Huawei is committed to provide superior data convergence and opening services for operators with relevant solutions: SingleSDB, SmartPCC and DaaS, and will further develop these solutions into the fully-interconnected network era. Huawei works together with operators to achieve the ultimate service experience for their end users.

Related Success Story

With its data traffic surging, China Mobile Tianjin has integrated a PCC service that quickly & effectively monetizes and manages network traffic.

Related Article

Carriers are facing challenges in increasing return on investments (ROIs) and improving user experience due to the explosive growth of data traffic, spread of intelligent terminals, and advent of the Internet of Things (IoT) era. As big data technologies become increasingly mature, carriers must seize the opportunity to turn big data into valuable data assets.
The rapid deployment of Long Term Evolution (LTE) networks and popularization of 4G services will accelerate the rapid growth of LTE subscriber numbers and data traffic, according to Ovum and Huawei analysis reports. The number of LTE subscribers will increase with a projected yearly average of 50% and data traffic will double every year over the next five years. Facing such rapid development trends, operators have deployed refined traffic operating solutions to gain more revenue from LTE data services. A policy control system is used to control refined policies and therefore is the core of traffic operating.
The vast majority of mobile networks involve numerous technologies and forms of access, making integration of user data a must to ensure its consistency, improve user experience, simplify network structure, reduce OPEX, and boost operational efficiency, especially in the LTE/VoLTE era.

Related Product

Publications
Issue 21(12/2014)