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Issue 46(01/2009)

Let us COMMUNICATE beyond technology and together understand the latest industry trends, analyze successful cases, find out about leading technologies and much more.
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Editorial

Alex Deng from Huawei Software: As the telecom industry continues to integrate with other industries such as the Internet and mass media to a greater degree, traditional operators will become more like comprehensive communications service providers.
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Voices from Operators

Yemen Mobile has the biggest market share and is a respectful brand in Yemen telecom market. Sadek M. Mousleh, CEO of Yemen Mobile shared their strategies in market development and network expansion.
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Yasser Abdel Naby, Networks and Projects Director at Telecel Globe, share his views on how Telecel Globe sees the Sub-Saharan market and its strategies to explore the market, capitalize opportunities and meet challenges.
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Convergence • Tailored solutions

The combined knowledge of mobile networks and applications has to date been channeled into new technologies and business models relating to the project.
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In the long run, BSS system transition is inevitable and a vital part of operators' strategic transformation. Its potential should be constantly explored during new operations.
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The article reviews experience and lessons learned from the construction of the IN and features a comparative analysis of the SDP.
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Strategy • New opportunities

Social network software (SNS) has emerged as a popular and increasingly mainstream area that operators have extensively researched and are beginning to enter.
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Once the telecom industry gets into a recessionary cycle there will be stronger impetus for market share and more needed capital. It can be predicted that 2009-2010 will mark a very difficult and crucial period.
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All markets begin in small niches, as mighty forests start with one tiny fertile seed. The trick is to find and propagate niche markets in a timely manner.
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The color ring back tone (CRBT) market has enjoyed significant success and brought in substantial income throughout the world. Is there a secret to success in CRBT operations?
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The new business model innovations can be categorized as HaaS, SaaS, and cloud computing.
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Operation • Successful modes

The VoIP-based unified communications solution not only meets the needs of cross-regional enterprise communications but also reshapes the enterprise communications landscape.
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The booming call center business is a force that flattens the world and its impact is dramatic in the Asia Pacific Region.
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Competition in the telecom market describes a heated battle for customers. In response, the multimedia call center has emerged, bringing customers a fresh, value-added service experience.
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Enjoy • Enhanced experience

To keep pace with the rapid rise of convergent video services, operators need optimize, assemble, and standardize the IPTV platform's support capabilities.
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Ads are anywhere that media exists, and the golden goose for Internet giants including Google. Can advertising continue going for the gold in the fifth media?
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Such message activities not only help operators to identify the specific interests of a certain set of subscribers, but also to gain a greater insight into the nature of the relationship between subscribers.
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