SingleSDB is a converged solution which helps operators effectively manage their increasingly huge subscriber data, by simplifying network, reducing OPEX, improving operation efficiency and speeding up service innovation, thus creating more value and profit from subscriber data.

Challenges

With the rapid development of the telecom market, operators can no longer maintain high profit margins simply by increasing the number of subscribers. To find new revenue streams, operators need to create value from subscriber data.

In traditional networks, subscriber data is distributed to different parts of the network, leading to isolated information islands. As a result, network traffic and resources are managed with little flexibility and understanding of subscribers. All these factors impose obstacles for operators to create value from subscriber data.

To overcome these obstacles, operators need to transform their service-centric networks into subscriber-centric networks. The subscriber data management solution is one of the strategic solutions for operators to build such subscriber-centric networks.

Our Solution

We provide an end-to-end single subscriber database (SingleSDB) solution to help fixed and mobile operators construct unified subscriber data centers. It offers the safe, unified and value-added capabilities operators need today to build subscriber-centric networks and lays a solid foundation for constructing FMC and All-IP networks.

The solution includes the following features:

Safe

• SingleSDB solution adopts the advanced telecommunications computing architecture (ATCA), featuring high capacity and processing capability. Specifically, the architecture can serve 100 million fixed and mobile subscribers. SingleSDB's distributed architecture, seamless geographic redundancy and multi-level backup deliver 99.9999% reliability. Measures such as anti-interception, antivirus, and data access control also ensure a high level of security.

Unified

• SingleSDB solution's distributed architecture separates service processing from data management. At the same time, its database provides a unified, flexible and expandable data model. This approach helps operators implement subscriber-related data convergence, reduces the complexity of adding service data, minimizes service deployment costs, and shortens time to market for services. SingleSDB enables data access for various network applications via an open, standard lightweight directory access protocol (LDAP). Its convergence features help operators unify operation and maintenance as well as service provisioning, while reducing operational expenditure (OPEX).

Value-added

• Using SingleSDB's unified mobility, policy and ID management capabilities, operators can quickly build a unified subscriber data center. SingleSDB gives operators much clearer knowledge and control of subscriber data. In addition, it safely opens subscriber data to third parties. Using this access, content providers (CPs) and service providers (SPs) can jointly implement innovative services that advance a subscriber-data-centric business model. The solution enables operators to control the value chain, improve ARPU and offer greater benefits for both providers and subscribers.

Applications & Benefits

As of the fourth quarter of 2010, sales of SingleSDB solution had reached more than 1.4 billion lines, with extensive adoption by operators, including China Mobile, Telenor Pakistan, Telkomsel, HCPT, Telefonica in Mexico, BSNL and Reliance Telecom in India, Cell C, Digitel in Venezuela and VimpelCom in Russia. SingleSDB is helping operators simplify network structures, reduce OPEX, protect investment and enhance market competitiveness.