Telecom Personal, Deploy Huawei's Easy Macro Solution for Superb User Experience at Personal Fest in Argentina
[Shenzhen, China, November 7, 2016] Together with Huawei, Argentine leading telecom operator Telecom Personal deployed the Easy Macro based heavy traffic solution at the annual ‘Personal Fest’ music festival. This event attracted more than 50,000 fans from all over the world, and festivalgoers were provided with a premium mobile broadband user experience, particularly for live high-definition (HD) video streaming services.
To guarantee a stable network during the event, the planning and assurance work for the festival started three months ahead of time. Huawei and Personal jointly deployed UMTS and LTE Easy Macros and an innovative single frequency network (SFN), delivering fast capacity expansion and premium user experience during the event.
During the event, thousands of audience members uploaded pictures and videos through apps such as Facebook. In total, 492 GBs of 3G and 4G data traffic was generated, with the ratio of upload to download traffic volumes at 1:1.8, much higher than the 1:5 in typical traffic scenarios.
In line with the event location, Huawei installed and deployed Easy Macros on the lampposts in the venue area within one week. At the same, Easy Macros were added in the VIP grandstand areas, and single frequency network (SFN) features were adopted to effectively isolate and curb interference, thereby guaranteeing a VIP user experience.
The Easy Macro solution incorporates antennas and remote radio modules (RRUs) into a single box, reducing overall product dimensions and allowing for seamless blending into the environment. In addition, no additional sites are required for Easy Macros, making this solution an ideal choice for scenarios that feature difficult site acquisition, fast deployment requirements, and heavy traffic.
Live@Personal Fest 2016
Yu Xiao, President of Huawei Wireless Network UMTS Product Line, said, "Huawei always aims to be customer-centric. We are honored to deploy an Easy Macro based heavy traffic solution together with Personal to guarantee a superb experience during Personal Fest. We will continue to innovate in products and solutions so that we can stay responsive to customer demands and help our customers succeed in their businesses."
Personal Fest is a major music festival in Latin America, held annually in Buenos Aires since 2004. This event attracts a huge number of fans every year. Telecom Personal is the only telecom service provider for the event and attaches a significant importance to network quality and stable running.
The Seventh Annual Mobile Broadband (MBB) Forum will be held in Tokyo, Japan on November 23 to 25, 2016. The world's top operators along with key industry decision-makers, policymakers and influencers will attend to discuss the hottest trends in the MBB ecosystem, and explore the future of mobile broadband. For more info, please visit: http://www.huawei.com/minisite/hwmbbf16/en/index.html
