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Report: Business Models Innovation Drives Mobile Video Monetization


This report provides European operators with examples of successful promotion of mobile video from selected operators in different parts of the world. These case studies cover different modes of engagement by operators, ranging from sponsored data to launching their own OTT services, from partnerships with media companies to operating video portals. This report concludes with a set of recommendations for European operators. We believe European operators should move beyond selling vanilla data plans as this race will hurt the bottom line and offers no differentiation.

Instead, we recommend European operators consider other more sophisticated models, e.g. video centric tariffs, sponsored data, and exclusive content through in house development or partnerships.