Wide usage of video communications across all industries has transformed the role of enterprise communications systems, moving them from a supporting role to one that guides production. Video communications is now a must-have capability for enterprise management, production, and business processes. Having such capabilities allows companies to benefit from significantly lower communications costs, as well as improved operating efficiency and productivity. The rapid development of real-time communications video has helped accelerate the digital transformation of industries including healthcare, education, tourism, finance, and others.
Where there are opportunities, there are also challenges
- How to ensure a premium video experience on any device in any scenario
Real-time video communications services should provide users with a simple and smooth experience whether users are using mobile phones, tablets, computers or televisions, and whether users are at home, in the office or on the go. The user interface needs to be intuitive and friendly. But devices vary in terms of network interface and line-quality varies too, meaning that poor and inconsistent performance can deter users from trying out new services.
- How to boost connectivity and interactivity to make video more accessible
At present, there is no uniform standard for the interoperability of video services. Different video communications services use different media signals and protocols, resulting in silos and fragmentation. It also increases development costs, impedes new application development, and negatively affects user experience.
- How to help video service innovation and vertical development
It is difficult, if not impossible, to win user loyalty and achieve broader commercialization if enterprises rely on video communications alone. It is important to build core video capabilities into premium video services that users can really experience. But fragmented traditional industry chains are generally not open, which makes it difficult to bring together all the required resources. This in turn leads to higher costs and lower development efficiency.
A three-pronged approach
- Enhance the video communications experience
Use HD video encoding technologies, such as H.265, and provide quality of service (QoS) across the network to ensure that users receive a premium video experience in 1080p and 4K ultra-HD formats. Ensure collaboration between devices and cloud, so as to flexibly meet user needs in different scenarios, and win loyalty right from the entry point.
- Develop a connected communication cloud.
Connect the audio/video output/input ports from different networks to eliminate silos. Build a connected, secure, and reliable video communications network to improve accessibility.
- Collaborate across the industry in ecosystem development.
Bring together the power of the industry as a whole. Make video communications on any device more accessible through cloud and open APIs, making it easier to develop communications video applications in different sectors, such as healthcare, education, security, and other common scenarios.