The frictionless commute
As an airline or mass transit operator, imagine delivering a single mobile platform that your customers use to access all modes of transportation and related services, from accommodation to dining, shopping, tours, local spas and gyms, and more. When they have an important overseas meeting, you'll deliver immediate insight into the fastest transport options, and they'll be able to book tickets and arrange luggage drop-off or drone collection as necessary.
Throughout their journey, the customer will always be connected. They will enjoy broadband Internet access at every stage – on the subway, in the plane, and on a train in the remote highlands of a distant country. And this connection will be as fast and as reliable as if they were sitting in their front room at home.
When it comes to goods and cargo, the tyranny of distance will be banished once and for all. Drones and automated vehicles of all shapes and sizes will conquer challenging physical environments across land, sea, and air. And every item in every box in every container will be tracked and traced every minute, ensuring rapid, on time, secure delivery.
The ongoing digitalization of our transport systems is accelerating us towards this world – a world where railways, highways, waterways, and airways are integrated into a seamless global network. This will make transportation safer and more efficient, dramatically improving the experience for passengers, shippers, and workers in the sector. It will reduce congestion and travel times, cut energy use and make our cities cleaner and quieter. But to achieve these goals will require careful attention to the needs of our customers, and the kind of transportation infrastructure that new technologies are only just making possible.