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Start here, make a difference


The 2011 Universiade kicked off on August 12th in the southern Chinese city of Shenzhen. The opening ceremony was a huge success thanks to its meticulous approach to being “green” and representing the youth and vitality of university students. Almost as young as the event’s student athletes, Shenzhen was incorporated as a city 31 years ago and has been growing vigorously since. By hosting the event in an innovative, eco-friendly, and cost-effective manner, the city best symbolized the theme of the Universiade: “Start here, make a difference.”

When it comes to the ICT industry, we sometimes wonder what its ultimate goal is. The answer may be found in the vision of SoftBank for the next 30 years, as stated by its Chairman & CEO Masayoshi Son: “SoftBank works to make people happy through the information revolution, works to comfort people in their sorrow, and works to increase people’s joy.” Indeed, the operator is working to realize this future by capitalizing on the information revolution, cutting-edge technology and the most outstanding business model.

Access to information has never been so easy, owing to the dazzling development of broadband technologies, the Internet and the Internet of Things in recent years. As an effective way of further improving information access, national broadband has become an important model for broadband deployment – and a global phenomenon. In the past two years, more than 30 countries have launched their national broadband initiatives, which are making a difference in people’s lives.

Though differing in national broadband construction models as well as business models, these countries have one common objective: to boost national broadband coverage and information levels and improve communications. This necessitates the building of a healthy value chain for national broadband development, where end users, service providers, broadband providers and even governments can be more creative and productive.

It also necessitates strategic thinking, as a national broadband strategy is critically important to the competitiveness and future of a nation. In Singapore, the NGNBN has evolved into a healthy ecosystem for business growth. Malaysia’s HSBB has developed into an environment in which broadband coverage can be achieved quickly. A level playground has been put in place in Australia to ensure fair competition in the broadband market… All these successes are evidence enough that national broadband is making a difference.

Yu Chengdong

Chief Strategy & Marketing Officer, Huawei


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